Following its huge success locally, Clemenger BBDO Melbourne and Snickers‘ ‘Hungerithm’ platform is going global, with plans in place for the digital and retail platform to be rolled out across US and European markets. The US has been the first region to roll-out the platform through a nation-wide partnership with 7-Eleven, rolling out to the […]
In a global, real-time data-led campaign devised and executed by J. Walter Thompson Sydney, more than 40,000 Subway restaurants in more than 60 countries recently invited customers to join the Subway Live Feed to help fight hunger around the world. The Subway Live Feed concept, developed specifically to celebrate World Sandwich Day on Friday […]
As part of Cobra’s ‘Brewed Smooth for All Food’ campaign created by VCCP, the multi award-winning beer brand is setting off on a worldwide road trip, to demonstrate how Cobra is the perfect partner for all food. Celebrated in a new advertising campaign launching on 10th November in cinema and online, the Cobra Food Truck […]
Absolut, Crane.tv and Cult, unveil an inspiring new project, ‘A Night for Change’ which aims to celebrate global unity through a single night of international artistic expression. In ‘A Night for Change’, Absolut, Cult and Crane.tv brought together seven artists in seven countries around the world, uniting them for a common cause of positive action. […]
Subway, one of the world’s largest restaurant chain, is rolling out the Subway Fresh Forward design, transforming every aspect of the customer experience. Subway engaged FRCH Design Worldwide to design a distinctive and welcoming space. A bright new colour palette, inspired by fresh vegetables, and the new Choice Mark serve as a focal point in […]
Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity. The new identity will be rolled out from 7 July 2017 and will begin to be endorsed by the Danone brands from 2018. Conran has created an identity that not only reflects Danone’s commitment to delivering a positive food future but also […]
Halo launched this February and, despite zero media spend, garnered global media coverage and conversation, catapulting the brand into the coffee limelight. Halo is now seeking to raise £1.6m to aggressively grow the business in the UK and globally. It is fundraising through Growthdeck, the private investor platform which, since launch in early 2016, has […]
Rémy Martin is thrilled to announce the global launch the “Rooted In Exception” mixed reality experience using Microsoft HoloLens technology. “Rooted In Exception” mixed reality will be first seen by attendees at a private Rémy Martin party in Los Angeles on June 15 before rolling out to luxury retail stores and events worldwide. It is […]
Patrón Spirits will celebrate the versatility of tequila this summer by shaking up the way we enjoy seasonal cocktails. From Memorial Day through Labor Day, Patrón will pedal (literally) into local concerts, culinary events and festivals across the US with its nuanced “Patrón the Summer” cocktail experience. This uniquely designed bar-on-wheels will allow consumers to […]
Malibu, the Pernod Ricard owned Caribbean coconut rum, is launching its global campaign ‘101 Days of #BecauseSummer’. Created and managed by global brand experience agency Huge, the campaign’s objective is to make Malibu the summer spirit brand of choice for a global millennial audience. Building on the success of Malibu’s ‘Because Summer’ platform, the campaign […]