• £multimillion investment in new marketing campaign
• New branding and packaging for the new 4% ABV beer tailored for UK consumers
• New campaign focuses on Grolsch’s provenance - now brewed at its home in Enschede, the Netherlands
Grolsch Premium Pilsner returns to the UK market with a new proposition and new look to match the exceptional heritage of the original Dutch pilsner. Available to UK consumers from mid-September, the launch will be supported by a multimedia marketing campaign focusing on the provenance and quality of Grolsch Premium Pilsner – ‘Double-brewed, for double the flavour’ at […]
Molson Coors, one of the UK’s biggest brewers, has today announced the first on-trade elements of Grolsch’s new multi-faceted campaign “Unconventional by Tradition since 1615.” A new, limited edition font and glassware will be available to customers in the on-trade this month. The “Unconventional by Tradition since 1615” campaign heroes the brand’s essence of originality […]
Nation, the London-based digital and creative agency is working with leading beer brand, Grolsch and Dutch Jean specialist, Denham on a global digital activation to celebrate skill, craft and ‘unconventional’ thinking. Nation, Grolsch’s digital agency since July 2015, has been brought on board to execute the creative concept and launch the global activation on Groslch’s […]
Japanese brewer Asahi have reportedly made a 400bn yen (£2.3bn) bid for beer brands Peroni and Grolsch days after Danish brewer Carlsberg confirmed that it wouldn’t be investing in the brands. According to Japanese newspaper The Yomiuri Shimbun, Asahi’s bid for the two brands that AB InBev is planning to sell off following its takeover […]
Earlier this year, Grolsch launched their global campaign “Celebrating 400 Years of Originality,” to mark the 400th anniversary of the premium Dutch lager brand. But, as with any good birthday, they didn’t want the celebrations to stop there. In the latest social activation campaign from VCCP Kin, Grolsch continues its theme of celebrating originality by […]
This art installation by premium Dutch lager, Grolsch, features 400 of its swing top bottles. Designed by street art collective Graffiti Life, the one-of-a-kind installation celebrates the 400th anniversary of the Dutch lager brand. The team hung 400 of Gorlsch’s iconic swing top bottles in 400 minutes, decorating them using various methods of street art […]
Grolsch beer has launched a digital initiative called the ‘Movie Unlocker’, which provides free movies for customers who link bottles to their smartphones using cap-mounted bluetooth in a scheme designed by Russian app developer Heads and Hands. Using a Bluetooth beacon in the bottlecap activated when tapped against a mobile device Grolsch has advanced its […]
Grolsch, the premium continental lager brand, is launching ‘The Green Light District’ – a multichannel campaign targeting drinkers in Brighton that has been created by integrated experiential agency, LIFE Experience. The campaign, which takes in experiential, ambient media, social, PR and promotional activity, is aimed at driving consumer engagement and trial of the iconic lager. […]
