Pizza chain Papa John’s wants people to know that it won’t be next in line to jump on the natural food bandwagon – because it was there long before its competitors were. Now that ‘organic,’ ‘preservative-free,’ and ‘natural’ are the latest food buzzwords, Papa John’s is capitalizing on its ‘better ingredients, better pizza’ tagline like […]
When the sun comes out, innocent know that drinkers look for alternatives to water to quench their thirst. The beverage company felt that they could fill a gap in the market for a light, refreshing and healthy drink that also tasted good, so they have been busy in the Fruit Towers kitchen blending our new […]
Aesop Agency, the brand storytellers, have created their first campaign for MOMA – the healthy breakfast brand – since winning the business earlier in the year following a competitive pitch. The campaign marks the launch of MOMA’s new Bircher Muesli range. The three executions – which include the endline ‘Start Your Day Awesome’ – are […]
The holidays are over and starting the New Year off with healthy habits is at the top of everyone’s list. Kellogg’s is introducing two new delicious 100-calorie or less snacks: Special K Chewy Snack Bars and Special K Brownies, marketed specially for women. Now women in the U.S. can enjoy a tasty snack in a […]
Nature Valley, one of the nation’s most popular cereal bars, is unlocking a huge sales opportunity for retailers with the launch of a new on-trend range of protein bars. New Nature Valley Protein fills a current untapped gap in the market for a mainstream cereal bar range with the added benefit of protein and is […]
Post by McDonald’s. McDonald’s USA is making nutrition choices fun and easy for families with the introduction of its fresh, whole fruit side option in kids’ meals — Cuties California Clementines. Starting in December at participating restaurants nationwide, kid-sized Sun Pacific Cuties will join McDonald’s lineup of Happy Meal and Mighty Kids Meal side choices […]
Kellogg Company announced plans for seven new cereals from some of the company’s most-beloved U.S. brands, reflecting what many of today’s consumers are seeking in their breakfast choice: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free. New Product Details For people looking for good sources of protein as they manage […]
McCann Paris has created a worldwide campaign in partnership with Nestlé Cereals brand ‘FITNESS’, to inspire and unite women in the fight against breast cancer, by driving global awareness around the importance of breast self-examinations. FITNESS, a breakfast cereal, is committed to encouraging healthy routines in all aspects of women’s lives. This month, they ignite […]
Lemon zest instead of lemon butter? Pan sauteed chicken instead of fried? Fresh, hand-cut fettuccine that uses less oil? These are just a few of the decisions the culinary team at Maggiano’s Little Italy made when creating the brand’s “Lighter Take” menu, which features 11 new preparations of classic, Italian dishes with at least one-third […]
Family (and friends) have helped Traidcraft’s flagship retail brand Geobar reposition itself for a broader target of consumers looking for healthy, on the go snacks. Although sat in one of the most crowded categories in the multiples, Geobar has a unique proposition beyond taste and health – it’s the UK’s only range of bars carrying […]