KFC’s Explosive New ‘Hot & Spicy’ Campaign Visually Brings Heat to Life

KFC’s Explosive New ‘Hot & Spicy’ Campaign Visually Brings Heat to Life

Ogilvy & Mather (Ogilvy) has launched a new campaign for KFC in Hong Kong for their signature Hot & Spicy recipe. The campaign visually brings to life the hot sensation of the product with real-life fireballs. The thre key visuals – Space Shuttle, Dragster, and Heroes – seamlessly swaps out explosions with the real product, […]

evian Serves Up Bottle Service To NYC With On-Demand Water Delivery

evian Serves Up Bottle Service To NYC With On-Demand Water Delivery

When you’re melting from the heat in Madison Square Park you’ll do anything for a bottle of water and some relief from the sun. evian Natural Spring Water is offering the ultimate solution to the summer temperatures in NYC this August with evian Bottle Service. Forget “reserving a table” or charming the bouncer because ordering […]

Heatwave Boosts Ice-Cream Makers After 2012 Washout

Heatwave Boosts Ice-Cream Makers After 2012 Washout

Ice-cream and lolly sales soared by as much as fourfold in the first two weeks of July as the summer weather reached its peak, leaving some shops and suppliers short of stock. The revival was a welcome boost for an under-pressure industry hit by a dismal 2012 as well as a long-term sales decline. Last […]

Weird Weather: Ice Cream ‘Snow’ Poured Down In London

Weird Weather: Ice Cream ‘Snow’ Poured Down In London

If you thought weird weather that dispensed food only belonged to the fictional world—like in the animated film ‘Cloudy with a Chance of Meatballs’—think again. London-based avant-garde baker and creative director of ‘Eat Your Heart Out’, that previously created an edible hotel made of cake, Miss Cakehead created “ice cream snow”. The crazy weather that […]

Domino’s Creates DVDs That Smell And Look Like A Pizza When Heated

Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]

Rickard’s Shandy Makes a Splash with Canadians Looking to Beat the Heat

Rickard’s Shandy Makes a Splash with Canadians Looking to Beat the Heat

Every spring Canadians emerge from winter to embark upon a time-honoured tradition – the search for a sun-filled patio and a classic summer beverage. This year, we’re taking the guess work out with the launch of Rickard’s Shandy. Whether you’re entertaining friends on the patio or relaxing on the dock, Rickard’s Shandy is the perfect […]