Newcastle Brown Ale is seeking to gain a slice of the Super Bowl advertising action without the hassle and expense of actually commissioning an ad and buying screen time – by firing up a tongue-in-cheek caricature of some of the bloated real-life offerings the game provides. The Heineken owned brand has teamed up with Droga5 […]
Space is celebrating after winning gold at the MAAW Globes Awards – the scheme that recognises the ‘best of the best’ in marketing campaigns – with winners for 2013 announced today. The agency was awarded gold in the Alcoholic Beverages category for its ‘The Bulmers Way’ campaign for Heineken UK. ‘The Bulmers Way’ was an integrated […]
Drinks giant Heineken has teamed up with DJ Armin van Buuren to launch a global responsible drinking campaign called ‘Dance More, Drink Slow.’ The tie-up aims to promote moderate drinking on nights out and is accompanied by a new music track, ‘Save My Night’, and a short film ‘The Experiment’, both of which were produced […]
John Smith’s Extra Smooth, one of UK’s favourite ale, is ‘upping the ante’ with the launch of a new creative campaign that harnesses the brand’s links to horseracing and the smooth, No Nonsense credentials for which the beer is famous. The year-round press and radio campaign, which will embrace brand ads and racing advertorials, will […]
Heineken, the world’s most international brewer, debuted their exclusive denim collaboration with Japanese brand Neighborhood for the #Heineken100 program, an exclusive seeding program that celebrates Heineken’s “Man of the World.” Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop Union Los Angeles), the indigo denim, rigid narrow jeans include exclusive Heineken green cross-stitching, […]
Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways than one. Beginning this month, beer drinkers can hail a Newcastle Cabbie Black Ale in bars and liquor stores nationwide. Cabbie is a deep, dark black ale with a soft hoppy […]
Jean-François van Boxmeer, Chairman of the Executive Board and CEO of Heineken, and Alexis Nasard, President of Western Europe & Chief Marketing Officer have spent November 6 visiting the company’s cider business HP Bulmer in Herefordshire. The company used the visit to call upon the Chancellor to halt the automatic, above inflation, increase in cider duty each […]
Heineken announced the extension of its sponsorship with the UEFA Champions League. The new agreement, means that Heineken the leading international, premium beer brand will continue as an official partner of the world’s most prestigious club football competition up to and including the 2017 / 2018 season. Heineken has been an integral partner of the UEFA […]
Heineken-owned super premium packaged beer Sol is installing permanent branded areas in flagship London bars as part of its ongoing below-the-line activity to celebrate the new ‘Espiritu Libre’ proposition. The initiative, led by agency Space, is designed to bring the new brand positioning to life and generate trial and visibility for the product, targeting its […]
A potentially seismic change in advertising around sports may be heralded after a report commissioned by the Salvation Army found that more than two thirds of Australians want to ban alcohol advertising in sport. 67.2 percent of over 1000 polled said alcohol sponsorship should be phased out. The survey was undertaken as part of the […]