Tiger Beer is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a USD 1 million donation to support the organization’s tiger conservation efforts. The partnership will also see the launch of a digitally-led global awareness campaign – 3890Tigers – that uses the power of art and creativity to increase […]
The FAB Awards have released the speakers and panelists line-up of the FAB Forum, which is supported by YouTube for this year. The Forum is an invite only event that will be held on May 25th, and will act as a precursor to The 19th FAB Awards. It brings together brands, creatives, media and tech to shine a light […]
Tiger Beer has launched itself as the ‘Beer with Bite’. Brought to life through a series of 30 and 15 second films created in partnership with Marcel, Sydney, the brand tells the story of the bold attitude and bold flavour behind this bite. You can view the films here, here, here and here. From the […]
The first week of May 2017 sees the launch of Orchard Thieves’ second TV campaign ‘Start Bold/End Bold’. Created by independent agency, Rothco, for Heineken’s cider brand, it is a fully reversible commercial which has a narrative that works in both directions. “Orchard Thieves is all about finding our own bold way to do things and […]
Desperados has taken wild experimentation in music to the next level by creating ‘Train Trax’. Working with the renowned electronic music group Mount Kimbie, Desperados turned an ordinary train in Warsaw into a gig scene for fans from across the globe. The train became a hub of innovation. It was rigged to become one of […]
Heineken has announced details of an Australian-first innovative media activation, designed to connect with consumers in the lead up to the 2017 Formula 1 Rolex Australian Grand Prix. This will be the first local event to mark Heineken’s new major strategic global partnership with Formula 1. Heineken and JCDecaux have partnered to create specially designed, […]
Heineken is set to launch a chatbot it hopes will convince football fans to tune in to the UEFA Champions League (UCL) during its knock-out stages as part of its official sponsorship drive. The chatbot will offer fans who turn Champions League matches into social occasions rewards in the form of transportation, food delivery and […]
Deliveroo, the on-demand delivery service for high-quality restaurant meals, has partnered with Heineken, the UK’s leading cider and beer producer, to launch Brew House – a brand through which consumers will be able to order Heineken beer and cider directly to their doors via the Deliveroo app. The exclusive partnership, and creation of the Brew […]
Heineken launched the third commercial in their global marketing campaign “There’s more behind the star”, spreading holiday cheer in a hilarious way with spokesperson and world-renowned actor Benicio Del Toro. First premiering on November 13 and just in time for the holiday season, the commercial invites viewers to discover the authentic heritage and history of an iconic, […]
After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial today, “Airboat”, revealing more of the character’s mystique and depth. In this latest instalment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand […]