McDonald’s Ends 40-Year-Old Heinz Deal After Burger King Boss Appointment

McDonald’s Ends 40-Year-Old Heinz Deal After Burger King Boss Appointment

McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive. The fast food giant will no longer offer customers condiments such as Heinz Tomato Ketchup, Barbecue Sauce or Sweet and Sour Sauce. It is yet to announce a replacement supplier. A McDonald’s […]

Heinz Launches ‘Full of Beanz’ Ad Push

Heinz has released a new TV ad reminding parents that, “for kids that are full of Beanz, it has to be Heinz.” The 30-second ad focuses on the relationship between brothers, as younger Charlie struggles to keep up with energetic older brother Tom in games of hide-and-seek, cycling and football. Abbot Mead Vickers BBDO created […]

Heinz Brings Back Invisible Bottle of Tomato Ketchup

Heinz Brings Back Invisible Bottle of Tomato Ketchup

Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase “It has to be Heinz,” following the brand being featured in ‘Mad Men’ on Sky Atlantic. The creative shop behind the new campaign is Abbot Mead Vickers BBDO and the media-buying house is Vizeum. Abbot […]

Rugby League Stars Launch New Heinz Big Soup Campaign

Rugby League Stars Launch New Heinz Big Soup Campaign

Three Rugby League stars joined forces with Heinz BIG Soup, official partner of the Super League, to launch ‘Heinz Big Flavours – You Decide’. Heinz Big Flavours – You Decide is giving consumers the chance to take control of the recipe book by voting for one of three new big, chunky and tasty flavours – […]