From small towns to urban hubs, the Hershey’s brand is on a mission to warm the hearts of Americans. On September 13, Milton Hershey’s 161st birthday, Hershey employees are taking a break from the office and taking to the streets – of their neighbourhoods, communities and workplaces – with the simple act of sharing Hershey’s Milk Chocolate Bars. Inspiration […]
How to leave the ‘gringo’ image behind and be part of the conversation in the Brazilian Internet? Owning it. Hershey’s related its chocolate bars to a popular expression used in one of the greatest hits of the 90’s in Brazilian music. The slang “hold this bar” is the chorus off “Cheia de Manias,” by Luiz Carlos. […]
This summer, Pop-Tarts and Jolly Rancher are teaming up to debut the first-ever candy-inspired Pop-Tarts flavours, including Frosted Cherry, Frosted Green Apple and Frosted Watermelon. “We know our fans love the variety of Pop-Tarts flavours they can get their hands on, and the classic fruity flavours are always among their favourites,” said Angela Gusse, director of marketing […]
Hershey’s created a promotion that united two passions, chocolate and the internet. Using the “Open Your Mouth and Eat the Site” campaign, the brand launched a challenge for consumers using a site made with real chocolate pieces. The platform allows consumers who buy Hershey’s products to “eat” virtual pieces and receive an equivalent piece made […]
The worst moment of your adolescent life may have been the year that you were told you were too old to go trick-or-treating. (Just ask my 13-year-old son!) Hershey’s TAKE5 helps adults get back into the trick-or-treating game with Take or Treat, a mobile site that lets people knock on their phone for free candy. […]
No one needs more swag than at SXSW. But what if you could trade in your tees and cozies for something really worth something, like headphones or VIP concerts? That’s the idea behind the SXSW activation from Hershey’s TAKE5: an exchange that lets you trade your branded merch for something better. The TAKE5 Swag Exchange, […]
In advance of National S’mores Day on August 10 in the US, the makers of Honey Maid, Hershey’s and Jet-Puffed launched a new video, “#ShareSmore – First S’more,” celebrating summer’s most iconic snack. While many people only associate s’mores with an open campfire, these three classic brands have teamed up to remind everyone that a […]
Hershey’s iconic Miniatures chocolates has recently had its packaging redesigned. Giving a modern update to the wrapper of each chocolate and its bag, the redesign by Sterling Brands also boasts a sustainability element to it. Each wrapper had its weight reduced by 0.050 grams. That small move, in a year, saves more than 271,800 pounds […]
American pizza chain, Pizza Hut, has just unveiled its newest item on the menu—The Ultimate Hershey’s Chocolate Chip Cookie. What it is, is an 8-inch diameter cookie that is pretty much like a cookie pizza. This new item is an official partnership with Hershey’s. It is priced at USD $5.99, or USD $4.99 if you […]
The Las Vegas Strip got a whole lot sweeter today as the Hershey’s Chocolate World retail experience opened at New York-New York Hotel & Casino. The West Coast flagship store, which occupies two floors and boasts an eye-catching 74-feet high Hershey’s Milk Chocolate Bar that visitors can walk through, provides guests with an experiential concept […]