French consultancy Logic Design has created a new identity for sweetener brand Canderel. The consultancy was selected following an international competition and tasked with helping Canderel maintain its position as a leader in the sweeteners market. Canderel was first marketed in France in 1979 and is now sold around the world. Logic says it based […]
Here Design has refreshed the identity for rum brand Bacardi – creating a new take on the bat icon that draws on its 152-year heritage. The bat has been the brand’s symbol since Bacardi’s foundation in 1862 in Cuba, by Spanish-born entrepreneur Don Facundo Bacardi Masso. The bat was introduced, according to Bacardi, when Bacardi […]
In Orlando, Florida, city attorneys went after Paul Russo, the owner of NYPD Pizza—a restaurant that has a similar name and look as the New York Police Department. In 2008, Russo agreed to have disclaimers on every item with the NYPD shield logo on it—the disclaimers had to state that the restaurant was not linked […]
7-Eleven, the largest convenience store chain in the world with more than 50,900 stores in sixteen countries, introduced a new look in the US. The new store was designed by Ohio-based WD Partners. The new logo features the “7” of the old 7-Eleven logo paired with a lowercase “eleven” in white, on a black background […]
Previously known as “Burger King”, the fast-food chain has announced a change in its name to “Fries King”. After placing giant ‘Wi-Fries’ on the streets to promote its new french fries Satisfries, the brand has made a bolder move to revamp its corporate identity. http://youtu.be/ItllgcH46cE The name change unveiled on Twitter and Facebook, has been […]
Dairy Crest is poised to refresh the packaging for its Clover brand as part of wider marketing strategy to grow its share of the fiercely competitive butters and spreads market. The spread brand has struggled of late with the rise of own label variants, higher input costs and more health conscious consumers pushing sales down […]
BrandOpus has created new branding for food service supplier Brakes. Brakes supplies the foodservice industry in the UK, Ireland, France and Sweden, and has worked with BrandOpus since 2011. BrandOpus was briefed to create new branding that would change the perception of Brakes as a frozen food company and distinguish the company from its rivals. […]
Big Fish has created new branding and packaging for bakery brand Fudges, renaming it as Thomas J Fudge’s Remarkable Bakery. Caitlin Carter, account manager at Big Fish, says, ‘The key word for the rebrand was “remarkable”, the biscuits are remarkable, the packaging is remarkable and the brand is remarkable.’ The new look was developed by […]
A clear understanding of evolving consumer behavior helped McLean Design and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market. “Our design team created a brand called Elli as the latest cool arrival to the U.S. dairy aisle,” says Ian McLean, […]
Somerset based consultancy Smudge has created the identity and packaging for Roman-themed Corinium Ales. The brewery is based in the town of Cirencester, which was known as Corinium in Roman times. Smudge was engaged in August 2012 when the name had been decided and the products made, but no brand developed. ‘They wanted a Roman […]