This campaign created by BlackSheep.Works for Kashmir’s free-range eggs brand, Free Hen’s Fresh Eggs, pitches the humble egg against the conventional foods and beverages considered to be healthy, nutritious or filling. It creatively explains how free-range eggs are actually healthier, more nutritious and satiating, by using visual juxtapositions and interesting findings from scientific studies. Credits: […]
Heineken has launched a new social experiment, titled ‘Generations Apart’, as part of its Open Your World campaign created by Publicis Worldwide India. The experiment addresses the communication gap between parents and their sons/daughters, a social norm prevalent in India, and one that resonates worldwide. The new ‘Generations Apart’ film uses parents’ traditional career expectations […]
Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced the internal promotion of Vijay S. Subramaniam, 49, to Managing Director – Asia Pacific, the Middle East & Africa (AMEA). Effective immediately, Subramaniam is responsible for leading commercial operations in the region for the company’s portfolio of premium spirits. In his new role, Subramaniam […]
Kota is the biggest hub of the coaching centers for India’s toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and the pain of leaving family […]
Swiggy, the food ordering and delivery platform, has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion and delight in its superior food ordering experience. The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. Conceptualised by […]
Heinz Tomato Ketchup is known for its impeccable quality and great taste and this Heinz Tomato Ketchup campaign is all about the “Taste That Grabs You”! The concept features mouth-watering food and how people are so engrossed in eating the Heinz ketchup that they ignore everything else. When Heinz Tomato Ketchup aspired to spread […]
Budweiser Experiences has launched its first TVC, ‘Let Your Sound be Seen’, in India. The TVC developed by Wieden+Kennedy is a 45-second film that the brand claims to capture its philosophy. Commenting on the campaign, Kartikeya Sharma, marketing director, AB InBev India, said, “2017 has been a fantastic year for Budweiser Experiences, as we brought […]
HealthCare atHOME (HCAH) has launched a new campaign to raise awareness on the risks to people with diabetes that remain in diets high in sugar. “India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040,” said Vivek Srivastava, CEO and […]
Fortune Oils is one of the best recognised and loved brands across India. Consumers across regions and across generations using various kinds of oils all under the Fortune brand have come to trust it and the Fortune fan base keeps growing year on year. While the brand advertises its variants like mustard oil, sunflower oil, […]
KFC India unveiled two engaging short digital films to introduce its new range of burgers. The 15 second films conceptualised by Ogilvy India aims to engage the viewers with the question “Ever imagined a burger without a bun?” It then introduces its new all chicken burger without bun. To explain what happened to the bun, the film ends […]
