To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees. New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project. Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of […]
Designed by South Korean designer Yuhun Kim, the ‘Reading Tray’ is a transparent food tray that allows people to read and eat at the same time, while protecting the book from spills. Kim said that “although many people habitually do several tasks at once, they do not realize that they are multitasking”, unless a “mistake” […]
To promote its beer in Europe, and help its fellow citizens be proud of where they come from, beer brand Molson Canadian teamed up with ad agency Rethink Canada to create beer fridges full of free beer and delivered them to various locations in Europe. However, unlike other ordinary fridges, the red beer fridges could […]
To attract more customers from bigger, more established coffee chains, Taiwanese coffee chain Let’s Café decided to print its customers’ faces on their lattes. Using a special coffee printer, customers could upload their photos to the machine, and the printer will instantly reproduce their image using cocoa powder. Are latte portraits the future of coffee?
From now on, vinyl enthusiasts might have to start drinking Beck’s beer simply as a matter of principle. The German brewery, celebrating its 140th birthday this year, has long been lauded for its pale lager. But the company recently decided to pay homage to a different kind of tradition after noticing the similarities between the […]
In a clever combination of astronomy and advertising, beer brand Corona installed a fun billboard in New York City that cleverly turns the moon into a lime wedge. On certain nights of the month—from certain angles—the crescent moon would align itself with the billboard, making it look like a piece of lime resting on a […]
Yo! Sushi, a popular sushi chain in London, has found an innovative new way to deliver fresh sushi and sashimi to its customers. Called the ‘iTray’, it is a mini helicopter that can travel up to 25 miles an hour—more than six times the walking speed of a waiter. Controlled via iPad, restaurant staff can […]
Is it a bird? Is it a plane? No, it’s a DomiCopter! Scooters and cars could one day be swapped for 21st century flying machines following exciting technological research undertaken by Domino’s Pizza. The DomiCopter is a lightweight flight aircraft, capable of travelling vast distances at high altitudes all whilst carrying Domino’s pizzas. Sci-fi comics […]
Coca-Cola has launched a fun ad campaign in Cartagena, Columbia that brings home the point that the famous soda is best served ice-cold. The ad shows samples of Coca-Cola being handed out to sweating beach-goers on a hot day—the scene appears commonplace, except for the fact that the gassy beverage is served in an intriguing […]
Mexican energy drink Gladiator has created a can that it claims can also act as a “Flash Drive”. If you’re wondering quite how this is possible, while the “Gladiator USB can” is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to […]