As a clever way promote its on-demand chauffeuring services, Uber launched a literally ‘cool’ on-demand offering that lets you summon an ice cream truck wherever you were. For one-day only, the service ‘Uber Ice Cream’ required users to download the app on their phones. Thereafter, users could request an ice cream truck to swing by, […]
South African coffee company Douwe Egberts believes people will love their coffee once they have tried it—to let more people try their product, they placed an innovative coffee machine at the O.R. Tambo International Airport, “where people most needed a coffee”. Unlike most coffee machines, this special one is not activated by money but by […]
Despite not having any formal art training, France-based freelance artist Vivi Mac has created a series of incredible celebrity portraits using anything from chocolate milk to crushed ice. The series is titled ‘Art Ephemere’, referencing the temporary nature of her food-based artworks. Her choice of food in each artwork usually derives from a food-related pun […]
Electronics and beer aren’t always cosy bedfellows but that hasn’t stopped BT Sport from devising a hi-tech solution for the humble beer mat. The custom built mats can be scanned by smartphones equipped with Blippar technology to allow patrons of BT Sports screening clubs and pubs to vote on sporting issues, research game stats, enter […]
As part of the campaign to promote its new gourmet-inspired Cantina Bell menu, Taco Bell has released a line of print ads featuring creative QR-codes made from avocados and lemons. The ads—created by ad agency Draftfcb OC and photographer Anabelle Breakey—were captured “in their entirety as a single image with minimal retouching” and, when scanned, […]
To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees. New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project. Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of […]
Designed by South Korean designer Yuhun Kim, the ‘Reading Tray’ is a transparent food tray that allows people to read and eat at the same time, while protecting the book from spills. Kim said that “although many people habitually do several tasks at once, they do not realize that they are multitasking”, unless a “mistake” […]
To promote its beer in Europe, and help its fellow citizens be proud of where they come from, beer brand Molson Canadian teamed up with ad agency Rethink Canada to create beer fridges full of free beer and delivered them to various locations in Europe. However, unlike other ordinary fridges, the red beer fridges could […]
To attract more customers from bigger, more established coffee chains, Taiwanese coffee chain Let’s Café decided to print its customers’ faces on their lattes. Using a special coffee printer, customers could upload their photos to the machine, and the printer will instantly reproduce their image using cocoa powder. Are latte portraits the future of coffee?
From now on, vinyl enthusiasts might have to start drinking Beck’s beer simply as a matter of principle. The German brewery, celebrating its 140th birthday this year, has long been lauded for its pale lager. But the company recently decided to pay homage to a different kind of tradition after noticing the similarities between the […]