A London pub has achieved the kind of marketing success some can only dream of just by utilising the power of smartphones and Facebook to solve its marketing problems. Harnessing a new retail technology called LifeSynk, The Cavendish Arms in Stockwell is using smartphones and also NFC technology to get people back through the doors […]
In their bid to revolutionize the digital experience, Domino’s Pizza is truly opening its doors. Digitally, that is. The recognized world leader in pizza delivery launches its new Domino’s Live online platform – a destination where customers can follow the action of an in-store lunch or dinner rush live, and experience something unique and innovative […]
Vinocopia Wines is using this week’s Wine and Spirits Wholesalers of America conference (WSWA 2013) as the launch-point for its new wine barrel system. The Vinocopia Barrel offers significant improvements over alternatives in that it uses replaceable and recyclable 4 liter plastic inserts to hold its wines in beautifully authentic, handcrafted, reclaimed-oak barrels. This works […]
Budweiser has launched a campaign called ‘Buddy Cup’, which centres on a beer glass with a built-in chip that integrates with Facebook. Created by Agência Africa, each time two people toast using the new beer glass – the ‘Buddy Cup’ – they instantly become friends online via Facebook. The technology was developed in partnership with […]
‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]
The Coca-Cola Company and OgilvyAction have developed a social music project called the ‘Coca-Cola Remix Bottle’. It revolves around a Coca-Cola bottle that captures every day sounds turning them into shareable remixes, spreading happiness wherever it goes. The Coca-Cola Remix bottle was created when Coca-Cola ASEAN and a young Japanese DJ-inventor, Jun Fujiwara, got together. […]
The beer drinking experience is already fairly interactive. You open bottles, clink them against your friends’ bottles, and dress them up in little cozies to keep them cold. Apparently, all that wasn’t enough for Heineken, which unveiled a prototype of its new Heineken Ignite bottle last week at Milan Design Week. The bottles incorporate LEDs, […]
Perrier sparkling natural mineral water has unveiled a digital experience to allow the public to participate in a ‘secret party’ in Paris through the eyes of 60 different mysterious characters. Created by Ogilvy & Mather Paris, the campaign also invites visitors to enter a sweepstakes for a chance to win an invitation to one of […]
Coley Porter Bell has created a limited-edition bottle for Beefeater gin composed of photographs submitted by Londoners trying to capture ‘My London.’ The composite bottle image reveals a striding Beefeater yeoman, who appears to materialise from the photographs. The consultancy, which worked on a different limited edition bottle for Beefeater last year, says it was […]
Phoenix, Arizona-based photographer Ernie Button accidentally discovered that dried out Scotch leaves a white, chalky, intricate pattern on the bottom of the glass and turned it into a beautiful photo project. By experimenting with different kinds of Scotch residue and shining colored lights on the glasses, he produced a beautiful series of whisky art—named ‘Vanishing […]