The FAB Awards Name Daniel Bonner As Jury President

The FAB Awards Name Daniel Bonner As Jury President

Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]

McDonald’s Launches TrackMyMacca’s

McDonald’s enjoyed a landmark moment today as they launched their first ever app in Australia. Developed by DDB Australia, ‘TrackMyMacca’s’ takes its users ‘behind the scenes’ of their meal, showing them where their food has come from. It uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. (Find […]

Best Pizza Box Team Launches Innovative Pizza Box

After securing patent rights in 8 European countries and a Notice of Allowance for its US patent, Windshield Marketing revealed a breakthrough pizza box design to the World today. The new pizza box, called “ZABOXTM” was publicized through a new website and a series of interactive YouTube video commercials that begin today. The website, www.bestpizzabox.com, […]

It’s FAB season again!

It’s FAB season again!

The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]

Strongbow bottles to get digital

Strongbow are proposing to launch the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow trigger unexpected actions on-premise in bars and at special events. The bottle caps trigger a RFID signal as they are opened, which is in turn picked up by scanners and translated into real-world […]

Bacardi mark 150th Anniversary with a Time Capsule

Bacardi mark 150th Anniversary with a Time Capsule

Historic birthday celebrated and embraced by millions around the world; sets stage for continued growth Bacardi Limited caps off the yearlong celebration of its 150th anniversary with the creation of a commemorative time capsule to symbolize the unity, passion and pioneering spirit of Bacardi—the Company, family and iconic rum brand. The time capsule acts as a […]

Kellogg builds snacks business with strong brands and smart innovation

New products for 2013 include crunchy granola bars, guilt-free treats, delicious cookies and savory crackers

Nutri-Grain debuts Fruit Crunch granola bars made with whole grain and real fruit New @Special KUS snacks help you stay on your weight management track: Honey Barbecue cracker chips and 100-calorie Blondie Bites @Pringles re-launches Stix, debuts French Onion Dip crisps The Keebler Elves bring back peanut butter Pitter Patter Cookies, introduce fudge-dipped peanut butter […]

PepsiCo Lets Consumers Buy, Gift and Play Through New Interactive Vending Machine

PepsiCo announced the rollout of its Pepsi Interactive Vending machine pilot program (www.pepsiinteractivevending.com), allowing consumers in select U.S. locations to buy, gift and play games with PepsiCo beverages. Pepsi’s Interactive Vending equipment, state-of-the-art units that feature full touch-screen technology, is currently located at five General Growth Properties’ (GGP) malls: Columbiana Centre (Columbia, S.C.) Clackamas Town […]

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