It’s FAB season again!

The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands.

It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading practitioners from over 60 countries, acknowledging both their contribution to their Clients and their Agencies.

Previous winner of the Awards include international heavy weights such as BBDO Toronto, who won the Agency of the Year awards last year, 2011 winners AMV BBDO London, William Murray Hamm London, who bagged the 2010 prize and Springetts and Kolle Rebbe, who took home the top honours for the Design category last year.

(For a full list of past nominees and winners, including some of their work please click here.)

The award also attracts annual entries from the likes of Leo Burnett, McCann, JWT, TBWA and OGILVY. As well as design powerhouses such as Lewis Moberly, Design Bridge, Pearlfisher, Landor, Turner Duckworth and Elmwood.

The awards cover a number of categories from the conventional TV, print, radio and design to the more modern online, advergames, advertainment, experential, etc.

(For a full list of the categories please visit the FAB Awards website.)

This year sees the introduction of the new FAB Effectiveness Award, which will run in parallel to the FAB Creative Awards. Speaking about the new addition FAB Organizers had this to say:

“We are very excited about being able to truly represent the industry. The Creative Awards will be continued to be judged by Senior Creative Directors, Design Directors, Senior Designers, Art Directors and Writers and the Effectiveness Awards will be judged by Planners and Clients.”

Entries deadline for this year is February 28 and the jury presidents will be announced next week. The judges will then deliberate over all the entries at the end of April and the list of nominees will be published early May. The Awards are traditionally held at the end of May at London’s exclusive – The Hurlingham Club – a quintessentially English Private Club in South West London.

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