Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]
Hershey’s is set to team up with 3D Systems in order to create 3D printed chocolate as well as other sweet treats. The American confectionary company has not revealed when the products may be available to the public, but the news comes shortly after 3D Systems unveils its food-safe 3D printer at the Consumer Electronics […]
The Wrigley Company Foundation announced the addition of ten new countries to its international Litter Less education campaign led by the Foundation for Environmental Education (FEE). This addition brings the number of participating countries to 35 globally and kicks off the third year of a three-year, $3.1 million campaign. The Litter Less campaign aims to […]
Papa John’s hosted a grand celebration in London in recognition of the company reaching the 1,000th international restaurant milestone. The celebration, which featured an international flair with guests waving flags from some of the 35 countries and territories that Papa John’s operates in, featured Papa John’s founder, chairman and CEO, John Schnatter, and hundreds of […]
Morinda executives surprised an audience of more than 3,700 international independent sales consultants last week, at the company’s annual International Leadership Conference, with an on stage appearance by actress Brooke Shields . Shields attended the meeting to launch Morinda’s international TruAge campaign that focuses on the importance of knowing your body’s “true age” in order […]