Italian Hand Gestures and Traditional Etchings Inspire Williams Murray Hamm’s Design for 21 Sid

Italian Hand Gestures and Traditional Etchings Inspire Williams Murray Hamm’s Design for 21 Sid

Brand strategy and design agency Williams Murray Hamm (WMH) has designed a visual identity for London-based coffee shop and bakery 21 Sid, which builds on the importance of hand gestures in Italian communication. 21 Sid, near London Fields in East London, is run by self-taught baker Laura Giovanna Lo Faro, who supplies baked goods to […]

Mystery Develops Scarpetta for Canary Wharf in London

Mystery Develops Scarpetta for Canary Wharf in London

Two successful years after launching their first site on Cannon Street, Scarpetta’s owners asked brand design experts Mystery Ltd. to handle the interior and product design for a new site in Canary Wharf that would showcase Scarpetta’s own coffee, negroni and pasta flour brands and include its own Italian spritz bar. Brand Positioning Embodying the true […]

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an incredible impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of […]

Bertolli Launches New “Sensations Lemon & Chilli” to Excite Busy Foodies

Bertolli Launches New “Sensations Lemon & Chilli” to Excite Busy Foodies

Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavour, to excite the avid home-cook and encourage versatile cooking in a convenient way. Seeing an opportunity in the market to introduce a premium food product for the ever-busy consumer, Bertolli have launched a new Italian inspired, flavour infused blend […]

BBH India Launches Quirky Campaign for Mumbai Eatery Gustoso

BBH India Launches Quirky Campaign for Mumbai Eatery Gustoso

BBH India has launched an ad campaign for Gustoso, the latest addition to Mumbai’s fine dining scene. With its rich, fertile soils; nurturing climate; and bountiful oceans, Naples is the natural kitchen of Italy. Drawing inspiration from this gourmet city, Gustoso is the first of its kind to bring delectable Neapolitan fare into Mumbai. The […]

Springetts Redesigns Sacla’ Brand For Relaunch In The UK

Springetts Redesigns Sacla’ Brand For Relaunch In The UK

In this, its 25th anniversary in the UK, Sacla’, the company that introduced pesto to the nation, is relaunching the brand, starting with its famous Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. Andy Black, managing director of Springetts, says, “There are many Italian offerings out […]

Maggiano’s ‘Lighter Take’ On Classic, Italian Dishes Keeps The Portion & Flavour

Maggiano’s ‘Lighter Take’ On Classic, Italian Dishes Keeps The Portion & Flavour

Lemon zest instead of lemon butter? Pan sauteed chicken instead of fried? Fresh, hand-cut fettuccine that uses less oil? These are just a few of the decisions the culinary team at Maggiano’s Little Italy made when creating the brand’s “Lighter Take” menu, which features 11 new preparations of classic, Italian dishes with at least one-third […]

Milan Comes to Marylebone with the Launch of New Restaurant Concept

Milan Comes to Marylebone with the Launch of New Restaurant Concept

That’s Vapore is opening its first site in London at Marylebone’s Baker Street this week. The expression itself tells the story, ‘Vapore’ after all means steam in Italian and this is exactly how the delicious menu is prepared. Brand design agency Caulder Moore has created new branding and packaging, with a positioning of ‘steamy goodness’ […]