As a household name locally and abroad, Jacob’s Creek has a longstanding reputation for producing great Australian wine to suit our Australian laid-back lifestyle. However, when the opportunity arose to create a premium sparkling wine for the evolving needs of their drinkers, the brand’s global success presented a challenge. The familiarity and approachability of the […]
Jacob’s Creek has unveiled its latest global Masterbrand platform, ‘Bring Your Australian’ at its pop-up restaurant on Bennelong Point, overlooking Sydney Harbour and the Opera House. Championing a more contemporary, globally relevant Australian spirit, the platform is supported with a striking new identity, and a fresh colour palette inspired by modern Australia. The ‘Bring Your Australian’ platform is the start of […]
Jacob’s Creek, one of the best known, award-wining wine brands is releasing a new premium sparkling drink in a ready to serve format; Aperitivo Spritz. The latest addition to the category taps into the popularity of bitter orange aperitifs as well as consumer demand for light and fresh ‘spritz’ offerings that are simple to serve […]
Jacob’s Creek has announced a new partnership with the BNP Paribas Open as the official wine and promotional partner. The annual event, which takes place in Indian Wells, Calif., from March 7-20, is the biggest two-week combined ATP World Tour and WTA professional tennis tournament on the planet. Ticketholders will be able to find Australia’s […]
Pernod Ricard thinks millennials see wine as “too fussy” and so has concocted a Jacob’s Creek sub-brand especially for them so that it can recruit new drinkers to the low-growth category. The drinks brand sees Jacob’s Creek Sun Craft as a chance to offer younger drinkers “quality without the confusion” as it looks to maintain […]
World number one tennis player Novak Djokovic and Jacob’s Creek, the official wine of the US Open, will host a cooking masterclass tonight to celebrate the U.S. launch of the Jacob’s Creek ‘Made By’ film series — films that reveal the story behind the tennis star. Swapping center court for center stage, Djokovic and Celebrity Chef […]
Novak Djokovic, world number one tennis player and three-time consecutive Australian Open winner, and iconic Australian wine brand, Jacob’s Creek, have released the new ‘Made By‘ film series today. Unscripted and raw, the films show a side of Novak not seen before as he recounts never before told life stories from Belgrade, Serbia, celebrating what […]
Australian wine brand, Jacob’s Creek, has launched a smartphone app to give customers rewards if they scan their shopping receipts. Entitled the “Premium Drinks App”, Jacob’s Creek said the promotion has been designed to revolutionise the way in which customers can redeem promotional offers on the go, whatever their location. “The launch of the Premium […]