Jacob’s, the cracker brand owned by United Biscuits, has launched a £15 million ad campaign – its biggest in ten years – after handing Grey London its creative account in 2015. The first TV ad, for Jacob’s Cream Crackers, launched on February 18 and will run until March 20. It was written by Ben Buswell and […]
The race to snag a portion of the lucrative crisp market is heating up after United Biscuits launched a campaign for its new Jacob’s Cracker Crisps product just weeks after rival Mondelez embarked on a £10m attack with its Ritz brand to gain a foothold in the market. The new TV campaign created by Publicis […]
Jacob’s biscuits is rolling out a new identity and packaging designs as part of a £10 million push to create a new “masterbrand” for the biscuits. The new designs for the United Biscuits brand have been created by JKR. Jacob’s announced the brand push last April, when it launched a new advertising campaign created by […]
United Biscuits is relaunching its Jacob’s brand in a £10 million push that will see a new Jacob’s masterbrand created, as well as updated packaging and a new advertising campaigns. UB says the move is part of the same ‘business vision’ that saw the £12 million relaunch of its McVitie’s biscuit brand in February. This […]
Mondelez International, the world’s second largest coffee company, will expand its global coffee footprint, entering the Dutch and Australian markets through the Carte Noire and Velours Noir brands. In addition, the company will further expand its new Nespresso-compatible espresso capsule offering to Spain. In the Netherlands, Mondelez International will launch a full range of coffee […]