Diageo Teams with Think! & F1 Stars For Anti-Drink Driving Campaign

Diageo Teams with Think! & F1 Stars For Anti-Drink Driving Campaign

Diageo has kicked off an anti-drink driving push for its Johnnie Walker brand in conjuction with the Department for Transport’s THINK! campaign and McLaren Honda F1 stars including Jenson Button. The initiative comes as Johnnie Walker celebrates its tenth year sponsoring McLaren and is part of the brand’s global Join the Pact campaign, which aims […]

Johnnie Walker Scotch Releases “Johnny for Johnnie”

Johnnie Walker Scotch Releases “Johnny for Johnnie”

Johnnie Walker Scotch and Entourage fans can “hug it out” with excitement. The world’s leading Scotch whisky has partnered with the highly anticipated feature film from Warner Bros. Pictures, Home Box Office and Rat-Pac Dune Entertainment to debut a new chapter in the Entourage storyline: the short film “Johnny for Johnnie.” Like the Johnnie Walker […]

Diageo Luxury Brands Again Star at the Bar on Oscar Night

Diageo Luxury Brands Again Star at the Bar on Oscar Night

Diageo is proud to announce that it will once again feature top luxury brands including Sterling Vineyards wines, Johnnie Walker, Haig Club Mortlach, Talisker Scotch whiskies and Ketel One vodka at this year’s Academy of Motion Picture Arts and Sciences’ Governors Ball. The Governors Ball is the official party following the 87th Oscars that will […]

Oliver Sweeney Creates Shoes With Hidden Whisky Stash For Johnnie Walker

Oliver Sweeney Creates Shoes With Hidden Whisky Stash For Johnnie Walker

Men’s footwear and accessories brand Oliver Sweeney, has teamed up with Johnnie Walker to launch the Johnnie Tan Leather Brogue, which boasts space to slide a miniature bottle of whisky into its heel – a sneaky addition that James Bond would be proud of. The cobbler has adapted its classic Oxford Brogue to create the […]

Johnnie Walker to Give 250,000 Kilometres of Safe Rides Home Across the World

Johnnie Walker to Give 250,000 Kilometres of Safe Rides Home Across the World

As part of the Johnnie Walker global responsible drinking programme, Join the Pact, the world’s leading Scotch Whisky said it was giving away 250,000 kilometres of safe rides around the world during the festive season to encourage people not to drink and drive. In Edinburgh Mika Häkkinen, former Formula 1 driver and Johnnie Walker Global Responsible Drinking Ambassador, […]

Johnnie Walker Urges Americans to Join the Pact & Designate a Driver

Johnnie Walker Urges Americans to Join the Pact & Designate a Driver

For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program.  The number one Scotch whisky in the world is committed to encouraging responsible drinking […]

Europe Storms to Victory at Johnnie Walker Ryder Cup Media Event

Europe Storms to Victory at Johnnie Walker Ryder Cup Media Event

Inside the luxurious Johnnie Walker Experience, a short walk from the PGA Centenary Course where the main action will take place this weekend, a team of European golf journalists sealed a two-shot victory over their American rivals at the exclusive Johnnie Walker Mini Golf Course. Winning captain, golf pundit and former Ryder Cup captain, Colin Montgomerie said: […]