Diageo Luxury Brands Again Star at the Bar on Oscar Night

Diageo Luxury Brands Again Star at the Bar on Oscar Night

Diageo is proud to announce that it will once again feature top luxury brands including Sterling Vineyards wines, Johnnie Walker, Haig Club Mortlach, Talisker Scotch whiskies and Ketel One vodka at this year’s Academy of Motion Picture Arts and Sciences’ Governors Ball. The Governors Ball is the official party following the 87th Oscars that will […]

Oliver Sweeney Creates Shoes With Hidden Whisky Stash For Johnnie Walker

Oliver Sweeney Creates Shoes With Hidden Whisky Stash For Johnnie Walker

Men’s footwear and accessories brand Oliver Sweeney, has teamed up with Johnnie Walker to launch the Johnnie Tan Leather Brogue, which boasts space to slide a miniature bottle of whisky into its heel – a sneaky addition that James Bond would be proud of. The cobbler has adapted its classic Oxford Brogue to create the […]

Johnnie Walker to Give 250,000 Kilometres of Safe Rides Home Across the World

Johnnie Walker to Give 250,000 Kilometres of Safe Rides Home Across the World

As part of the Johnnie Walker global responsible drinking programme, Join the Pact, the world’s leading Scotch Whisky said it was giving away 250,000 kilometres of safe rides around the world during the festive season to encourage people not to drink and drive. In Edinburgh Mika Häkkinen, former Formula 1 driver and Johnnie Walker Global Responsible Drinking Ambassador, […]

Johnnie Walker Urges Americans to Join the Pact & Designate a Driver

Johnnie Walker Urges Americans to Join the Pact & Designate a Driver

For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program.  The number one Scotch whisky in the world is committed to encouraging responsible drinking […]

Europe Storms to Victory at Johnnie Walker Ryder Cup Media Event

Europe Storms to Victory at Johnnie Walker Ryder Cup Media Event

Inside the luxurious Johnnie Walker Experience, a short walk from the PGA Centenary Course where the main action will take place this weekend, a team of European golf journalists sealed a two-shot victory over their American rivals at the exclusive Johnnie Walker Mini Golf Course. Winning captain, golf pundit and former Ryder Cup captain, Colin Montgomerie said: […]

Mika Häkkinen’s Drive for Responsible Drinking at the Ryder Cup 2014

Mika Häkkinen’s Drive for Responsible Drinking at the Ryder Cup 2014

Famous for driving of a different kind, two-time world drivers’ champion and Johnnie Walker Global Responsible Drinking Ambassador, Mika Häkkinen, took time out from the Singapore Grand Prix to reveal that he’ll be at this year’s Ryder Cup in Gleneagles to encourage 25,000 golf fans to Join the Pact and commit to never drink and […]

Johnnie Walker Becomes the Official Whisky of Formula One

Johnnie Walker Becomes the Official Whisky of Formula One

Johnnie Walker, one of the world’s leading Scotch Whisky, announced a new partnership with the Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact. The announcement of the new multi-year arrangement, which also sees Johnnie Walker become the Official Whisky […]

Johnnie Walker Blue Label Gallery Lights-up Miami

Johnnie Walker Blue Label Gallery Lights-up Miami

With the eyes of the art world firmly set on this week’s Art Basel International Art Fair in Miami Beach, Johnnie Walker Blue Label, the world’s leading ultra-premium Scotch Whisky, has launched its own art gallery with a difference. Over 50,000 international visitors are expected to jet in to Miami Beach for Art Basel, described […]

Johnnie Walker Serves Up Clear Statement on Responsible Drinking

Johnnie Walker Serves Up Clear Statement on Responsible Drinking

If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of Johnnie Walker whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world’s No. 1 Blended Scotch Whisky. The Glass Car is a […]