Parents of primary school aged children in the UK are calling for brands to include the colour coded nutritional information (known as the traffic light system) on the front of their packaging, to enable them to make a more informed choice when it comes to healthy food for their children’s lunchboxes. That is according to […]
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]
Nespresso is inspiring coffee-lovers across the world to replicate the barista milk recipe experience in their own homes, with a global integrated campaign developed by J. Walter Thompson London (newly merged into Wunderman Thompson). The campaign supports the recently launched ‘Barista Creations’ range, which represents the first time that Nespresso has developed a permanent range of […]
A new £6.2M marketing campaign from Ribena will tap into the heritage of the brand and its credentials as the master crafter of blackcurrants in a modern and entertaining way. The launch of Ribena’s new brand platform – Blackcurrant Artistry since 1938 – will playfully tell the story of the true craft behind Ribena re-imagining […]
The Macallan, the world’s most precious single malt, is launching its first ever global advertising campaign across television, cinema and digital channels. In the USA, the campaign rolls out nationally across digital and social. The focus of the campaign, a 90-second hero film titled “Make The Call”, launched on Monday November 19, 2018. Focusing […]
J. Walter Thompson London has created AERO’s first TV campaign in six years, showing chocolate bubbles being made with brass ‘big band’ music. In the film, to air on TV and in cinemas, the star of the film is the ‘Bubblophone’, an ingenious invention that reveals how AERO might pump uplifting music into chocolate […]
J. Walter Thompson London has created a billboard that switches itself off in an activation for KitKat aiming to persuade the public to have a break from Electricity. On Saturday 24 March at 8.30pm millions of people around the world joined together to switch off their electricity for 60 minutes. To drive awareness of the […]
On Monday 15th January, Holiday Inn Express showed that they know what matters by taking to the streets of London and turning ‘Blue Monday’ into ‘Bacon Monday’ by handing out hundreds of free Holiday Inn Express bacon baps to brighten people’s day. Following extensive customer research, Holiday Inn Express found that adding bacon to their […]
J. Walter Thompson Global and J. Walter Thompson London’s content business PACE has created a Halloween campaign that would have George A. Romero turning in his grave. Instead of brain hungry zombies chasing down unwitting or gullible humans, the global campaign lets the audience take a break from the usual clichés that surrounds the global festival […]
OXO returns to British TV screens with another heart-warming and entertaining ad created by J. Walter Thompson London, that continues to follow a-day-in-the-life of the new modern-day OXO Family. This time Dad is cooking up a storm for his quiet night in, as Mum heads out for a girl’s night and the kids head off […]