April Fools’ Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, “Finger Lickin’ Good,” grossly to life. Ogilvy & Mather worked with food technologists at McCormick, the spice company that provides KFC’s secret mix of 11 secret herbs and […]
In 2015, Romania faced an education crisis. Only 40 percent of high school students in the country passed the baccalaureate exam, which is equivalent to the SAT. To help address this nation-wide concern, KFC Romania teamed up with MRM/McCann Romania to launch the Wi-Fi Test Campaign. The campaign aims to offer free Wi-Fi to students if […]
The inseparable, unchangeable love between a man and his dog is the centrepiece of a beautiful new campaign from KFC developed by Ogilvy Sydney, which goes live Australia-wide from January 2016. Aimed at promoting another unchangeable love – that of KFC’s Original Recipe Burger – the campaign follows the story of a tradie and a dog […]
In a break from product-based advertising, KFC this weekend launches its first-ever major brand campaign in Australia, aimed at bringing its values to life and connecting customers to the ethos of its founder, Colonel Sanders. Based on a saying from the Colonel that ‘life should always be finger lickin’ good’, the new campaign developed by […]
KFC is celebrating Australian generosity by letting customers shout a mate a bucket of KFC every minute between 11 to 24 January in a newly launched promotion called ‘Shout a Mate’ via Ogilvy Sydney. Research released from KFC indicates that the ‘great Aussie shout’ is alive and kicking with 7 out of 10 people considering […]
Fab Morvan, who was one half of disgraced German pop band Milli Vanilli, features in a documentary-style ad for KFC. The spot, created by Ogilvy & Mather Amsterdam, sees Morvan in his new home of the Netherlands working on his real voice. Milli Vanilli had to return their Grammy award in 1990 after Morvan and […]
KFC UK has partnered with Snapchat to produce a series of sponsored geofilters that will be available when customers use the app while at one the chain’s 900 locations in the UK, marking the first time a brand has made use of the geofilter unit in Britain. The geofilter adds a special overlay onto images […]
KFC Australia has launched its 2015/2016 cricket campaign with a TVC by Ogilvy Sydney, re-introducing the ‘Home Cricket Ground’ or ‘the HCG’ – the celebrated home where Aussies can be themselves and enjoy the nation’s favourite summer pastime, cricket. The campaign is an evolution of the 2014/15 campaign that saw ‘the HCG’ concept introduced to […]
This Christmas, KFC is launching an integrated campaign by BBH London, celebrating real friendships called The Friendship Bucket Test. The game challenges friends to answer questions about one another, with chicken as the reward. The closer their friendship, the more full their bucket. A TV campaign, comprising five executions, launched on 14th November. To cast the […]
Just in time for the Halloween season, KFC is honored to announce the Colonel Sanders themed Corn Maze created by Denver Downs Farm, in Anderson, SC. Honoring the 75th anniversary of the Original Recipe chicken, the ten-acre maze, brainchild of a local KFC franchisee, is a place where children and adults can test their wits […]