In celebration of KFC’s monumental return to the forefront of pop culture, the brand announced its first-ever in-game Super Bowl advertisement. The 15-second advertisement will air in the fourth quarter of the game. Titled Colonel vs. Colonel, the ad features Kentucky Buckets Coach Colonel Rob Riggle and Georgia Gold Colonel Billy Zane in a face-off […]
Billy Zane, known for his iconic roles in Titanic and Zoolander, is stepping into Colonel Sanders‘ iconic white suit. Actually, the suit is gold this time around to match the new menu item KFC is launching: Georgia Gold Chicken. Zane follows in the footsteps of previous KFC celebrity colonels George Hamilton, Rob Riggle and Vincent […]
KFC Australia has launched a new campaign promoting its lunch value platform via Ogilvy Sydney. The cheeky spots promote KFC’s 24 nuggets for $10 and lunch for $5 offerings. Catherine Tan, chief marketing officer, KFC Australia said: “In a category saturated with value offers, we aimed to create a campaign that would express the generosity […]
JWT Vietnam has cooked up a spicy K-pop campaign to help KFC deliver Korea to young Vietnamese as part of the brand’s World Taste Tour. Vietnamese have a great desire to see new places and experience new things. About 6.5 million Vietnamese tourists travelled abroad last year, up 15% over 2014 – and up stratospherically […]
Everyone’s favourite “Finger Lickin’ Good” brand is making mouths water with the release of their limited edition Golden Butter Corn Chicken in Hong Kong, to celebrate Lunar New Year. Ogilvy & Mather Hong Kong, teamed up with KFC Hong Kong to release the commercial, which features a young boy going around Hong Kong gathering lucky […]
KFC is reviewing its UK advertising account, which has been held by Bartle Bogle Hegarty for 15 years. The fast-food brand is also reviewing part of its consumer PR business, currently held by Freuds. A shortlist of potential agencies is currently being drawn up with the assistance of AAR with the results of both reviews […]
Digital agency Blink Digital has devised a fun yet innovative route for launching KFC’s latest product from America in India. By creating a microsite the agency took gamification to the next level by asking participants to unlock the biggest secret to discover KFC’s latest product launch! The objective behind creating the microsite was to enable […]
KFC has dropped the spiciest and smokiest album of 2016 – the Nashville Hot record, available only on 331/3 and online. Written, produced and performed by actor and comedic personality, Fred Armisen, the record celebrates KFC’s Nashville Hot Chicken, which, like the album itself, is available for a limited time. While only 125 copies of […]
KFC has taken aim at the decline of split-screen video gaming in a social campaign, created by BBH Live, that brought gaming and grime stars together to play games on a specially constructed couch. BBH Live, the creative and data-driven social content unit of Bartle Bogle Hegarty, carried out a social listening project and identified […]
In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in a media first using Snapchat’s snap to unlock feature. This feature will appear in an OOH advertising campaign planned and executed by Blue449 and Posterscope, creative by BBH. Joshua Benge, KFC […]