Wunderman Thompson has partnered with KitKat to bring its iconic ‘have a break’ positioning, with the world’s first AI-powered staring contest.
Wunderman Thompson and KitKat launch the world’s first AI-powered staring contest
Have a Break, Reduce Your Waste
Nestlé leave no Kit Kat uneaten. If quality assurance deems that a certain Kit Kat not up to standards, it will simply go in the reject pile, ready to be crushed and used to fill other Kit Kats. Other food manufacturers may have simply discarded these flawed products, adding to the 1.7 million tonnes of food that […]
Kit Kat’s Halloween Ad Shows How to Fend Off a Homicidal Maniac in a Forest
Could it be that so many slasher flicks could’ve been solved with a chocolate candy? This Halloween advertisement from Kit Kat shows us just that, as a girl being chased through a forest by a chainsaw-wielding maniac depends on the chocolate to save her life. The ad, which will run on the cable channel Comedy […]
KitKat Invents ‘Mobile Parking’ to Launch Snap & Share Bar
KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by creative agency J. Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the […]
Kit Kat Invites Confectionery Fans To ‘Create Your Break’ For 80th Anniversary
Chocolate brand Kit Kat has alighted on a tasty means of marking its 80th anniversary by opening a stall in Australia offering customers the chance to take a break and customise the iconic wafers to their own liking before being invited to share their creations on Instagram. Located in Sydney’s Westfield shopping centre the Kit […]
Kit Kat Pokes Fun At Apple’s ‘#Bendgate’ Scandal In Cheeky Tweet
Several brands have responded to Apple’s #Bendgate scandal, but so far, Kit Kat seems to be leading with arguably the best response with this tweet, which has garnered 6,400 retweets and counting. Kit Kat posted a photo of their famous chocolate-covered wafer biscuit snapping neatly in two, with a simple caption that reads “We don’t […]
KitKat All Aboard For Japan Railway Recovery
Train travellers in northern Japan can use KitKat as train tickets as part of a pioneering scheme to rejuvenate tourism in a part of the country devastated by the earthquake and tsunami three years ago. It is the first time a Japanese rail company has allowed chocolate bar packaging to be used as a valid […]
The 2014 FAB Awards
International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 16th FAB Awards. The ceremony for the 16th edition of the Awards was held last night at the quintessentially British – The Hurlingham Club in London. The big winners of the night included AMV BBDO, who went home with the […]
Kit Kat Bags 2014 FAB Brand of the Year Award
The International Food and Beverage Creative Excellence Awards are delighted to announce that Kit Kat has been named the 2014 Brand of The Year, bagging a total of 4 nominations across the various categories. The chocolate brand was awarded for having multiple projects recognised in different media categories. “Kit Kat’s ideas were innovative and exciting […]
Pudding-Flavored Kit Kat Pizzas Are Now Available in Japan
We have previously featured toasted pudding-flavored Kit Kats that look really delectable. Now, this chocolate bar is part of a pizza and is served in cafés in Japan. Available from April 1 till 31 August 2014, this dish is available at pizza places like Napoli no Kama and Strawberry Cones. Wired Café and Moriva Coffee […]