http://www.youtube.com/watch?v=03M7n8bMscM Kit Kat is back on Britain’s TV screens and reminding people to take a break with a campaign that features a high-speed car chase between cops and robbers. The TV spot, which broke yesterday, opens with a docklands car chase. As the two cars turn into a warehouse, both vehicles stop and the occupants […]
Most of us are familiar with Kit Kat’s crispy, creamy chocolate wafers which, thanks to the ingenuity of Japanese taste engineers, come in myriad flavors like orange, strawberry, and green tea. Now the Nestlé owned brand’s fans have even more reason to indulge in their love of the delicious bars at the world’s first Kit […]
Nestlé UK & Ireland has created a “reminiscence pack” featuring wrappers and packaging from its confectionery archive to help trigger happy recollections among those with dementia or memory problems. The project was sparked by a flurry of queries from care groups convinced that seeing such packaging may help revive positive recollections from the long-term memory. […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
To celebrate the upcoming launch of Android’s latest operating system ‘Kit Kat’, the chocolate company—together with ad agency JWT Amsterdam—launched a campaign, in which they gave away free Nexus 7 tablets to people—for simply taking a break. In the campaign, titled ‘KITKAT – Have a seat’, they installed special outdoor ads at various locations in […]
To showcase the power of a Kit Kat break JWT Singapore and Nestle are wiring up students with headsets that track their brainwaves while they eat a Kit Kat bar, and then generate a unique piece of art that reflects their state of mind. The “Break Art by Kit Kat” campaign, which is travelling to […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that JWT London has been named the 2013 Agency of The Year. The award is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB Awards & FABulous Awards on the night. The creative agency bagging […]
To help people ‘take a break’ from online connectivity, chocolate brand Kit Kat created a ‘Free No WiFi Zone’—a bench that blocks off WiFi signals. Created with the help of ad agency JWT Amsterdam, this outdoor advertising campaign by Kit Kat aims to ‘disconnect’ people from their emails, Facebook updates, hashtags and likes. Instead, people […]
Consumers in the United Kingdom will be the first to benefit from a new global initiative by Nestlé to give people instant access to information about the nutritional profile and environmental and social impacts of its products. Anyone who buys a multi-pack of two-finger Kit Kat chocolate bars in the UK and Ireland will be […]