To celebrate the upcoming launch of Android’s latest operating system ‘Kit Kat’, the chocolate company—together with ad agency JWT Amsterdam—launched a campaign, in which they gave away free Nexus 7 tablets to people—for simply taking a break.
In the campaign, titled ‘KITKAT – Have a seat’, they installed special outdoor ads at various locations in Amsterdam and Utrecht.
These installations came with a special bench and message, informing people of the prize at stake. To win the Nexus 7 tablet, a person has to be seated on the bench on a specified time and date.
Once that specified moment passed, the person seated will be given a free Nexus 7 tablet by a delivery person.