Hula Hoops and Pom-Bear are set to hit TV screens in the UK, as KP Snacks continues to drive visibility of its iconic, family-friendly snack brands. Back on air in August 2017, Hula Hoops’ successful TV campaign will now also feature its lighter, crispier cousin, Hula Hoops Puft. The ad, which aims to reignite nostalgic […]
KP Snacks is delighted to announce that it has reached agreement with Tangerine Confectionery to buy Butterkist Limited, Tangerine’s popcorn business. Butterkist’s manufacturing site in Pontefract, West Yorkshire and its 140 employees will become part of the KP Snacks business. Mark Thorpe, CEO of KP Snacks, says: “Butterkist is an iconic brand with a 100 […]
Creative agency BMB has launched a new campaign for KP Snacks’ brand KP Nuts, which will run across TV, VOD, OOH and Social. The 30” and 20” TV spots go live on 22nd June, with both TV and VOD running until early August. OOH will run from 3rd July until mid July, nationally, while campaign […]
Led by the insight that flavour is the number one purchase driver for 51% of snackers, McCoy’s is bursting back on to TV screens with its newest flavoursome launch to the market: McCoy’s Chips! Live from 27th April to 10th May, the 20” TV spot is set in a traditional fish and chip shop on […]
KP Snacks is supporting Hula Hoops with a new TV campaign created by BMB. Backed by a £4.5 million marketing campaign, BMB’s step-changing work marks a new strategy for Hula Hoops, in a push that will appeal to more households across the UK than ever before. Breaking on 16th February, the campaign launches online first, […]
McCoy’s, the number one ridged crisp, is continuing its mission to establish itself as a brand that’s famous for delivering on flavour and innovation with the launch of new McCoy’s Chips: crinkle cut chips for a full-on chip shop experience. Available to convenience and impulse retailers from February 2017, the new range will be available […]
KP Snacks owned Hula Hoops, reveals its new packaging design, its first rebrand in over a decade. Hitting the shelves in January 2017, the fresh look was developed by award-winning branding consultancy Coley Porter Bell. The agency was tasked with helping Hula Hoops to reclaim lead status as the family snack of choice, through enhancing […]
To support the launch of its new Golden Hoops, Hula Hoops is back on TV screens as part of a £1.5m media campaign. On air from 22nd August to 25th September, the new advert will feature two Golden Hoops bathing on sun loungers in a tongue-in-cheek acknowledgement that the new snack is baked to contain […]
BMB agency has launched a fun UK campaign for Pom-Bear that lets parents know the bear-shaped snacks are free from gluten, artificial flavouring or colours – and clothes. The £1.5m campaign positions Pom-Bear as the ultimate innocent snack for kids free from nasty ingredients, and adds humour to the message by bringing the bears to […]
KP Snacks has revealed the new packaging design for its iconic nut brand – KP Nuts – hitting the shelves this week, the fresh look and feel has been developed by award-winning branding consultancy, Coley Porter Bell. The agency was tasked to create a design which reflects the brand essence of sociability, vibrancy and positive […]