Baileys Tres Leches Launches with Latin American Inspired Design by Vault49

Baileys Tres Leches Launches with Latin American Inspired Design by Vault49

Brand design agency Vault49 unveiled its design for Baileys Tres Leches which launches in Mexico. The New York agency took inspiration from the world of handcrafted Latin American desserts to create the new packaging design that also fuses vibrant regional decoration with marbled cream splashes to celebrate the iconic flavour of Tres Leches. Leigh Chandler, […]

Smirnoff Ice Celebrates Musical Expression in Latin American via a Limited Edition Range by Vault49

Smirnoff Ice Celebrates Musical Expression in Latin American via a Limited Edition Range by Vault49

Brand design agency Vault49 unveils limited-edition designs for Smirnoff Ice to help it connect with Latin America’s growing culture of taking the party to the streets. The vibrant and colorful on-pack designs take inspiration from popular musicians and music genres that resonate with this audience, and position Smirnoff Ice as a catalyst for good times. More broadly, […]

PepsiCo Latin America ‘Refresh’ 7Up Campaign With Impero

PepsiCo Latin America ‘Refresh’ 7Up Campaign With Impero

 PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. The campaign has been rolled out on the brand’s Instagram and Facebook channels across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ […]

Coca-Cola Pulls Mexican Christmas Ad Following Controversy

Coca-Cola Pulls Mexican Christmas Ad Following Controversy

Coca-Cola has canned an ad in which a group of white teens distributed the soft drink among indigenous people to spread some Christmas cheer across their village after it was criticised for its alleged discriminatory nature. The drinks giant was attacked from several angles for the slot; from health groups amid the country’s obesity crisis, […]

Latinicity Campaign Brings a Delicious Twist on Latin Street Food to Chicago

Latinicity Campaign Brings a Delicious Twist on Latin Street Food to Chicago

Chicago is flooded with fantastic cuisine from all areas of the world, so introducing a truly innovative restaurant experience to the Windy City is no easy feat. However, Latinicity Food Hall + Lounge, the newest culinary endeavor from world-renowned chef Richard Sandoval, is poised to break the mold on Latin dining. Opening in October ‘15, […]

Paulaner Beer Triples Sales in Latin America

Paulaner Beer Triples Sales in Latin America

The tradition-rich German brewery Paulaner has been able to further increase its sales volumes in the highly competitive Latin American market in recent years, nearly tripling sales since 2009. Beer specialities ‘made in Bavaria’ “Latin America is an important future market for us. The strong sales figures underscore the positive reputation of German quality products […]