Following a year of upgrades to its historic creamery, Marin French Cheese will debut newly designed labels and packaging for its classic line of soft-ripened cheeses this month. Labels will sport original art depicting the creamery’s idyllic location at western Marin County’s Hicks Valley Ranch. In addition, new lightweight wooden cups will hold and protect […]
This summer, San Francisco-based SKYY Vodka, the number-one premium vodka made in America, will launch an exclusive and stylish SKYY Vodka American Beauty Bottle designed by popular US contemporary swimwear line L*SPACE Swim. Available for a limited time during the summer months and perfect for celebrating the Fourth of July, the iconic cobalt SKYY Vodka […]
Coors Light is on a mission to refresh the most people this summer and is pulling out all the stops to do it. Whether delivered by beer vending machine or dog sled, Coors Light is using cool and unexpected ways to arm as many legal-drinking-age consumers as possible with the World’s Most Refreshing Beer. It […]
Italian fashion brand Giorgio Armani will be opening a pop-up restaurant, according to British VOGUE. The first of its kind, the ‘Armani/Caffé’ will have an interior fitted out with Armani/Casa furniture, and it will serve Armani-branded food and drink. With a space of 180-square-meters, the pop-up café would be able to house 70 guests—and would […]
Pearlfisher has developed the branding and packaging for new nutrient brand Strong, based around a series of bird illustrations. The consultancy commissioned illustrator Andy Lyons to create a series of bird illustrations that would link to the benefits of the supplements. For example and owl is used for the ‘Brain Box’ pills and a bright […]
Following years of creating some of the most memorable and iconic images in advertising history, SKYY Vodka announces the launch of its advertising and social media campaign developed by Lambesis, titled “Be Part of the Art,” to support new SKYY Infusions Moscato Grape, the first-ever Moscato grape infused vodka available in the US. The cutting-edge […]
Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc. The drinks giant has approached a number of agencies directly to invite them to pitch for the business. Cîroc is positioned as an ultra-premium brand. Cîroc has not spent recently on advertising, according to Nielsen. […]
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic […]
Canadian beer drinkers no longer have to wait 119.5 seconds for the perfect pint of Guinness Draught Stout. In stores now, Guinness Black Lager Beer promises all of the character that Guinness beer drinkers have come to love, but with a refreshing new taste available instantly with the pop of a bottle cap. The new Guinness Black Lager […]
Manzanita Sol unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.” In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol. To bring the campaign to life, Manzanita […]