Pearlfisher has created the identity for allergy-free food brand ilumi, which aims to challenge perceptions of the category as niche or less enjoyable. Pearlfisher creative director Sarah Cattle says the new identity uses ‘a vibrant colour palette that celebrates the tasty variety of dishes, in conjunction with a bold graphic precision that reflects the exact […]
Scientists have managed to grow cells from cows into strips of muscle, which were then combined into a patty, cooked and served up to food experts. This world’s first lab-grown burger is the brainchild of the Netherlands-based Professor Mark Post of Maastricht University, who said that while this is “a very good start”, it will […]
The Unilever brand Marmite has unveiled a new strapline and its first TV ad in two years as part of a £2 million campaign. The “Love it. Hate it. Just don’t forget it” campaign aims to reinvigorate the brand’s popularity in the UK. The 90-second spot, which launched on August 5, spoofs animal-rescue documentaries. It […]
Pillsbury Toaster Strudel announced a new advertising campaign, shifting gears from previous years’ efforts. Spearheaded by the brand’s new ambassador, Hans Strudel, the campaign debuts August 5, with TV spots and comes to life through a New York City consumer event along with digital and social efforts. The New Face Hans Strudel—a fictional, fun and […]
Turkey brand Bernard Matthews is rolling out a new identity, created by Springetts. The new look aims to be ‘modern and forward-thinking’ while focusing on the provenance of the brand, according to Springetts design director Claire Ganly. Ganly says, ‘We really wanted to focus on the provenance of the brand – they’ve been around for […]
It seems entirely appropriate that following the end of the world’s most famous cycle race, Dutch brewer Bavaria should launch two new beers, Bavaria Radler Lemon and Bavaria Radler Grapefruit, inspired by the sport of cycling. With a long history of quenching the thirst of cyclists across Germany, these shandy-style beers are expected to be […]
In recent times Devondale, Australia’s largest dairy co-operative, has forged a reputation for making some of the industry’s most talked about advertising. Their new campaign for Devondale Dairy Soft should be no exception. Following in the comedic footsteps of ‘Soy After Taste Face’ for Fast Start, this new campaign centres on the ugly bust ups […]
Mountain Dew launched ‘Portraits.’ Featuring DEW family all-stars including race car driver Dale Earnhardt Jr., pro snowboarder Danny Davis and pro skateboarder Paul Rodriguez, the visually arresting ads are moving portraits that leverage trending technology to showcase some of the most unique and defining aspects of each individuals’ life. http://www.youtube.com/watch?v=CcWnfduAS_E&feature=youtu.be “Mountain Dew has always been […]
Powerful Yogurt, the first-ever Greek yogurt designed for men, has signed an agreement with Irepak Ltd. that will bring the Powerful yogurt line to the UK and Ireland in the first quarter of 2014. The product will be available in supermarkets, gyms, health food stores and nutrition outlets. The agreement marks Powerful Yogurt’s first wave […]
Leahy Brand Design has created the branding and packaging for new honey brand Clarks Clear Honey. Clarks produces maple syrup is now aiming to move into the honey market and claims its product is the first blended British honey. Leahy Brand Design was appointed after creating the identity for Clarks maple syrup, which is based […]