Celebrating ancient Celtic traditions, Guinness & Co. announced that Guinness Red Harvest Stout, a new, limited edition seasonal beer, will be available in the United States this fall. This new craft brew, which captures the spirit of the fall season, provides a change of pace from the array of pumpkin beers often available this time […]
When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans thought these tacos with shells made of Dorito chips would never cross the border—leading them to post angry rants on Twitter. To mark the long-awaited arrival of the Doritos Locos Tacos—and literally make these customers eat their words—the fast-food company […]
Unilever announced the opening of a new ice cream factory in Konya, Turkey; following an investment of over €95 million. The new factory, which aims to be the first Unilever ice-cream factory in the world with LEED Certification, is another example of how sustainability is at the heart of Unilever’s business model. It reuses rain […]
Fast-food chain KFC’s menu has always centered around its famous fried chicken, which means that the extensive new menu of its new concept restaurant “KFC Eleven” is an unprecedented step away from tradition. Not only is the ‘fried chicken bucket’ missing from the KFC Eleven menu—which includes items like flatbreads, salads and rice bowls—the slow-paced […]
Belgium has long claimed that its frites are the first and the best; now it is boasting a world food-vending first – a coin-operated dispenser that produces hot chips using beef fat. Although chips are already sold this way in other countries, the machine outside a supermarket in Brussels adopts the gold-standard animal dripping, as […]
To launch the new Coca-Cola Mini bottle in Israel, Gefen Team decided to introduce it to consumers using someone they are very familiar with… themselves. The team created 3D printed mini figurines of consumers – their own little doll, which looks exactly like them, only in mini. Using the latest in 360° scanning and 3D […]
Cadbury Eclairs is looking to promote its two new flavours – Orange Twist and Hazelnut Twist – through an experiential roadshow featuring a string quartet. The campaign, created by Arc London, features the musicians playing classical music that twists and turns into well-known pop and rock tunes, to show the ‘twist’ in the sweets. Claire […]
Johnnie Walker announces its next step in the art of blending with the release of Johnnie Walker Platinum Label blended Scotch whisky. Inspired by a Walker family custom to craft exclusive Scotch whisky blends for private gatherings that were never sold, Platinum Label is the most perfectly crafted 18-year-old blended Scotch the company has ever […]
Water in a Box, which claims to be the UK’s first Tetra Pak carton-packaged water, has launched with designs by Designate. The Water in a Box range is owned by Vivid Water Ltd, and comprises four variants – Spring water, Orange and Peach, dash of Strawberry and dash of Lemon and Lime. Brighton-based consultancy Designate’s […]
BrandOpus has created the branding and packaging for Vivid, a new ‘super-food’ soft drink start-up. Vivid is created from matcha, a ground powder originally from Japan that Vivid claims to be ‘energising’, ‘clarity-bringing’ and high in antioxidants. BrandOpus says this is the ‘first Matcha drink developed for the on-the-go consumer’. The consultancy’s designs for Vivid aim […]