Pernod Ricard’s Absolut has unveiled a new look for its flavoured vodka range, rolling out across the UK in August 2013, with Absolut Pears and Absolut Raspberri the first to market, other flavours will follow throughout 2013 and 2014. The aim of the redesign was to “give our customers distinct designs that are unlike anything […]
Eight O’ClockCoffee, America’s original gourmet coffee since 1859, is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O’Clock Coffee will be taking to the coffee aisle with a fresh […]
Nestlé is to launch a range of chocolate bars in September named after one of the world’s most famous fictional confectioners – Roald Dahl’s Willy Wonka. The company said Wonka chocolate will be one of its biggest launches since Randoms in 2009 and KitKat Chunky 10 years earlier. Ciaran Sullivan, managing director for Nestlé Confectionery […]
As demand for premium whisky continues to grow, owners of the world-renowned whisky, The Famous Grouse, recently approached Taxi Studio to redefine the packaging of The Black Grouse Alpha Edition, which is due to launch in Waitrose in the UK and roll out in international Duty Free outlets in August. The Alpha Edition is a […]
Canadian design firm Hired Guns Creative has conceptualized a beautiful, yet spooky design for ‘Coven’—a brand of vodka from Arbutus Distillery. Inspired by witchcraft, the bottle label turns from pure white into an eerie ‘glow-in-the-dark’ green, featuring illustrations of witches when the lights are turned off. To complete the witchery theme, the bottle cap has […]
Pearlfisher has created the identity for allergy-free food brand ilumi, which aims to challenge perceptions of the category as niche or less enjoyable. Pearlfisher creative director Sarah Cattle says the new identity uses ‘a vibrant colour palette that celebrates the tasty variety of dishes, in conjunction with a bold graphic precision that reflects the exact […]
Scientists have managed to grow cells from cows into strips of muscle, which were then combined into a patty, cooked and served up to food experts. This world’s first lab-grown burger is the brainchild of the Netherlands-based Professor Mark Post of Maastricht University, who said that while this is “a very good start”, it will […]
The Unilever brand Marmite has unveiled a new strapline and its first TV ad in two years as part of a £2 million campaign. The “Love it. Hate it. Just don’t forget it” campaign aims to reinvigorate the brand’s popularity in the UK. The 90-second spot, which launched on August 5, spoofs animal-rescue documentaries. It […]
Pillsbury Toaster Strudel announced a new advertising campaign, shifting gears from previous years’ efforts. Spearheaded by the brand’s new ambassador, Hans Strudel, the campaign debuts August 5, with TV spots and comes to life through a New York City consumer event along with digital and social efforts. The New Face Hans Strudel—a fictional, fun and […]
Turkey brand Bernard Matthews is rolling out a new identity, created by Springetts. The new look aims to be ‘modern and forward-thinking’ while focusing on the provenance of the brand, according to Springetts design director Claire Ganly. Ganly says, ‘We really wanted to focus on the provenance of the brand – they’ve been around for […]