McDonald’s UK is tonight launching the first ad in its ‘Here’s to What Matters’ campaign, focusing on its charity work. The first ad, “dad’s voice” airs July 25 and focuses on McDonald’s support of the Ronald McDonald House Charities, which provide accommodation near hospitals that allow parents to stay close to their sick kids. The […]
McDonald’s high-profile advertising sign in Piccadilly Circus has been overhauled to become a “gigantic interactive visitors’ book.” Leo Burnett, the fast-food company’s creative agency, has created a fictional world called “Little Piccadilly”. As people pass the McDonald’s screen, they will be invited to create their own animated character on the website LittlePicca.com and send it […]
http://www.youtube.com/watch?v=S7RKwGxaUSQ McDonald’s UK launched a campaign to promote Mocha, a new speciality coffee and the latest addition to its McCafé premium beverage and sweet snacking range. The TV commercial, created by Leo Burnett, introduces the viewer to a variety of people experiencing those moments in everyday life when they just need a coffee: whether it’s […]
http://www.youtube.com/watch?v=_RsENMy2hSE McDonald’s is launching a range of value breakfast products called the “Breakfast Snack Wraps”. The brand is introducing three new breakfast options: the sausage and egg Snack Wrap; the bacon and egg Snack Wrap and the egg and cheese Snack Wrap, supported by a new marketing campaign. The campaign, created by Leo Burnett, humorously […]
The Co-operative is launching a new advertising campaign by Leo Burnett to promote its new and improved range of fresh ready meals and pizzas. The new ready meal and pizza ranges include great quality ingredients and British meat and poultry wherever possible, so customers can enjoy restaurant-quality meals at a fraction of the cost, or […]
For women, jean shopping can be mighty depressing. Kellogg’s Special K‘s new Fall Challenge (‘More Than a Number’ for Kellogg’s) in partnership with Leo Burnett Chicago –is out to change all that. In Special K’s latest installment of its “More Than a Number” initiative, the brand invited real women to a live event to try […]
Leo Burnett Moscow developed “A Ring to Bring Them Closer” for McDonald’s to raise funds for the House for Moms near the children’s hospital in Kazan (Tatarstan). The house will allow children who undergo protracted courses of therapy to spend more time with the ones they love. The effort explored Soviet Union’s tradition of children […]
Food and Beverage News had an exclusive backstage pass at the 15th FAB Awards at the quintessentially English – Hurlingham Club in London. Our Senior Journalist and Feature’s Editor, Mahir Prasad caught up with Leo Burnett Global Chief Creative Officer Mark Tutssel. Click below to have a listen to their conversation, where Mark recounts his experience […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]
The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]