● Lidl premieres its futuristic new Christmas advert, showing customers that it will always be Big on quality, Lidl on price
● Created by Karmarama, the hotly anticipated and fun ad gives shoppers a preview at what Lidl thinks a future Christmas could look like
● The campaign had its first showing on Twitter on Friday morning and will have its TV premiere during Coronation Street on Friday evening
Lidl’s New Christmas Ad Demonstrates Its Commitment To Being ‘LIDL ON PRICE’ No Matter What The Future Brings
It seems that Britain is at a healthier eating & drinking crossroads with recent government announcements which suggest that Britain is declaring war on bad health/obesity, whilst Public Health England will start conducting reviews on vitamin D in the context of COVID-19 whilst the Scientific Advisory Committee on Nutrition (SACN) will looker deeper into all […]
Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend. In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]
With Christmas just a month away, Lidl is about to start selling the ultimate festive gin flavour tasting of gingerbread. The liqueur flavour is packed with spicy ginger notes and warming cinnamon, and costs £9.99 for a 50cl bottle. The flavour will hit Lidl’s store shelves next week, but they’re only going to be available […]
Lidl UK has revealed the spots for its 2018 Christmas campaign, based around the creative framework ‘Upgrade Your Christmas’. Using the bold and quirky humour which Lidl is famed for, TBWA\London has created seven comic TV spots – five of which are 20-seconds, and two of which are 30-seconds – that portray modern and relatable […]
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]
Lidl UK has premiered its latest advert created by TBWA\London. The advert will run from July 6th to August 2nd as a 30 second TVC. The narrative of the ad tells the story of a Lidl customer waking up in bed, fully-clothed and heading straight to her local Lidl store to have a first glimpse […]
Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting up close and personal for Lidl’s new full shop campaign, TrolleyCam. Drawing inspiration from the soaring popularity of reality TV, the global supermarket chain and Irish agency filmed customers as they carried out their weekly full […]
