Tanqueray Gin & Tonic is a timeless classic, served in the finest bars in the world. Diageo approached Australian design experts Co-Partnership, to provide a fresh take on their timeless gin brand. The brief was to offer consumers a perfectly mixed G&T package that upholds the heritage and authenticity of the parent brand, setting a new benchmark for premium […]
Free-From bakery category leader Genius Gluten Free has unveiled two wraps as part of a new ‘Good for the Gut’ range of six products due to roll out this year, with design from London-based B&B studio. The first products to launch are the Genius Fibre Fest Beetroot Wraps and Genius Fibre Fest Kale Wraps. In […]
Britvic is publishing a video showcase of some of its most iconic and innovative advertising campaigns from across its markets to celebrate its 80th year as a leading soft drinks company, having first opened its doors for business in 1938. The video showcases some of the company’s favourite characters, from the R.White’s ‘Secret Lemonade Drinker’, […]
Ridley Scott returns to advertising to direct his first commercial in over 15 years for the world’s best-selling cognac, Hennessy. Scott partners with Hennessy for a series of groundbreaking commercials for the Hennessy X.O cognac, which will premiere globally in 2019. Complementing the idea that ‘Each drop of Hennessy X.O is an Odyssey’, the director […]
Following the US launch of the H41 Wild Lager, National Geographic and Heineken have introduced “A Wild Lager Story,” a branded content partnership created to bring the beer’s unique scientific – and accidental – discovery to life. National Geographic’s long-time mission has been to awaken curiosity in audiences around the world, proving to them that […]
J. Walter Thompson London has created AERO’s first TV campaign in six years, showing chocolate bubbles being made with brass ‘big band’ music. In the film, to air on TV and in cinemas, the star of the film is the ‘Bubblophone’, an ingenious invention that reveals how AERO might pump uplifting music into chocolate […]
Australian family owned Squeaky Gate Growers Co. may sound like a funny name for olive oil but this brand has a unique and important story within the Australian Olive Oil category and is using home-grown humour through an integrated marketing campaign via Communicado to explain it. The youngest entrant to the mainstream Australian made […]
The Ardgowan Distillery has launched a dram with a difference – containing malt whisky which has been to the South Pole. Each bottle of Ardgowan Expedition, a 20-year-old premium blended malt Scotch whisky, contains whisky which has travelled to the South Pole and back, carried by explorer Robert Swan OBE and his son Barney on […]
As consumer demand for more refined and unique spirits continues to grow, Patrón Tequila, producer of the world’s highest-quality ultra-premium tequila, launches Gran Patrón Smoky. Using agave that is roasted with mesquite for about seven days in small underground stone pits, Gran Patrón Smoky brings a new level of meticulous detail and distinct taste to the […]
Coca-Cola is encouraging consumers to “slam dunk” their empty Coke bottles into recycling bins in an integrated campaign led by a 30-second TV ad. The campaign, created by McCann Europe, kicks off ahead of Recycle Week (24-30 September) and is fronted by the “Across the tracks” TV spot, which will premiere on Saturday (15 […]