After a great night in with mates, drinking beer and playing music together, a friend of mine took a closer look at his beer can and exclaimed; “Guys! We’ve been drinking alcohol free beer!”. They all laughed, and couldn’t believe they hadn’t noticed! He mentioned that much to his own surprise he had really enjoyed […]
Coca-Cola presented its anthem for the FIFA World Cup with a Maluma show produced by FCB&FiRe in Miami. The song was presented at the Faena Theatre in front of 45 Latin American journalists, influencers, industry executives and fans. Coca-Cola presented its anthem for the 2018 World Cup Russia, “Colors,” a theme that seeks to motivate […]
With the premiere of Steven Spielberg’s much-anticipated blockbuster film, Ready Player One, debuting on March 26, all eyes in the film world were on the action-adventure film, and that includes burger chain Carl’s Jr. To celebrate the film and its acclaimed director, the fast-food restaurant and agency partners 72andSunny, thought it would be fun to […]
When it comes to chocolate eggs, bunnies and other treats, it seems there has never been so much choice for chocolate lovers around the world. According to Mintel Global New Products Database (GNPD), there has been a delicious 23% rise in Easter chocolate launches over the past year providing a plethora of chocolate choice for […]
A new report by independent creative agency isobel reveals what lies behind the success of the UK’s fastest-growing new food and soft drink brands, and outlines in ten clear steps how established brands can emulate their impressive performance. The report surveyed more than 250 marketers from long-established companies to see how they measure up against […]
Britvic-owned Robinsons Fruit Shoot released their latest ‘It’s my thing’ campaign advert celebrating the magical moments when children find their passions, while supporting them with the perfect drink to sustain them on their adventures; Fruit Shoot. The hero 30” TV advert by Saatchi & Saatchi London, follows three children lost in the joyous pursuit of their […]
Silver Agency, a leading full-service agency, has created a new brand identity for BAM Life, as it evolves to being the UK’s first organic, completely natural, flavoured milk. Silver was tasked with increasing brand awareness and driving retail trial of BAM Life by communicating the brand’s move to organic. Silver drew on BAM Life’s core […]
Oreo, the Mondelēz International-owned biscuit brand, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by […]
Diageo Australia has launched the biggest national brand campaign in a decade for Johnnie Walker, the world’s number one Scotch whisky. The $15 million campaign, developed in partnership with Diageo’s creative agency Leo Burnett Sydney, will be activated over the next 18 months across multiple channels including TV, out of home, and digital media […]
In France, in pretty much every position, a woman earns on average 25% less than a man. To highlight this issue French bagel house, Bagelstein decided to participate and be a driving force behind this struggle; by doing what they do best… making bagels! On March 26th, during Equal Pay Day, and in all the Bagelstein shops […]