Diageo Australia has launched the biggest national brand campaign in a decade for Johnnie Walker, the world’s number one Scotch whisky. The $15 million campaign, developed in partnership with Diageo’s creative agency Leo Burnett Sydney, will be activated over the next 18 months across multiple channels including TV, out of home, and digital media […]
In France, in pretty much every position, a woman earns on average 25% less than a man. To highlight this issue French bagel house, Bagelstein decided to participate and be a driving force behind this struggle; by doing what they do best… making bagels! On March 26th, during Equal Pay Day, and in all the Bagelstein shops […]
Tiger Beer has unveiled its latest campaign via Marcel Sydney, which takes this idea of ‘Uncaged heroes’, and focuses on a specific type of young creative: those whose bold approach to their craft also serves a good cause. Since 2013, Tiger Beer has championed emerging Asian talent. Now with the brand’s rallying call to ‘Uncage’ […]
Mountain Dew has released their latest Dewey Ryder 2.0 campaign commercial starring Danny McBride, Dale Earnhardt Jr and ESPN personality Marty Smith, with a spot by BBDO New York. Originally introduced in 2017, Dewey took on a role as the heir to Dale Jr. following his retirement and the new face of Mtn Dew. 2018’s […]
Hendrick’s, the William Grant & Sons gin brand, has built a 12ft structure to encourage people to look at the notion of time in a different way ahead of the start of British Summer Time in March. The “Time-inversion instrument” aims to “instantly shatter long-held time perceptions with a single glance” and encourages people to […]
Striving to please on-the-go customers and coffee junkies, Dunkin’ Donuts is unveiling a next-generation unit in Southern California that features a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices. “We’re making sure we stay relevant and ahead of consumer demand” for convenience, franchisee Parag Patel said during a tour […]
Taco Bell is making it even easier for fans to connect with the Mexican-inspired restaurant brand by bringing them the Taco Bell flavors they crave at home, on the go or when upping their chip and dip game for their next party. Beginning this May, Taco Bell tortilla chips are rolling out to grocery and […]
Our poor eyeballs are being fried by our screen addiction. Apparently 63% if people in the EU are afflicted by digital eyestrain – it turns out that staring a pixels all day long is hard work. That’s why McDonald’s and their agency Isobar Poland decided to use their online ads to help consumers give […]
New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will […]
Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research. The online grocery survey from RichRelevance looks at consumer’s attitudes towards buying groceries online. The research, which includes responses from over 2,000 […]