Almost half of all shoppers in the UK are put off buying ethical products because they’re too expensive, new research has revealed. The survey, commissioned by the Fairtrade Foundation ahead of Fairtrade Fortnight also found that 16% of consumers don’t buy ethical products because they “don’t trust claims” made about ethically-sourced products. The new research […]
Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a UK-wide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in February 23’s issues of Metro and The Sun. Having a little fun with its own three letter acronym branding in […]
Heineken has launched the Heineken Chatbot on Facebook Messenger, which provides an engaging platform that invites consumers into the premium, innovative and exciting world of Formula 1. The Chatbot, developed by Publicis Media Content and Space66, is part of Heineken’s through-the-line Formula 1 ‘More Than A Race’ campaign, launched to open up the lifestyle of Formula […]
Carlsberg will end its sponsorship of the England football team following this summer’s World Cup in Russia. The move does not mark the end of Carlsberg’s involvement in football, as it will continue to sponsor eight English clubs, including Liverpool and Tottenham Hotspur. However, the move comes as part of a shift in strategy that […]
Laive butter and J. Walter Thompson Peru, launch a hunt of “butter fingers” football goalkeepers in Peru to select the worst and take them to the World Cup in Russia to learn from the best, in its new TV spot. This spot is part of an integrated campaign which includes TV, digital and OOH, and […]
IHOP launched a new TV and online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP National Pancake Day, which the restaurant will celebrate by giving away free pancakes to everyone in America. The spot, created by Droga5 New York, opens on a scene reminiscent of 1776 and the signing of […]
Taco Bell has won bragging rights over its fast food rival Burger King after it officially leapfrogged the chain in the latest rankings of America’s most profitable chain eateries. The Mexican-inspired restaurant’s climb sees it sit in fourth place, behind table toppers McDonald’s, Starbucks and Subway respectively, according to Techmonic. Taco Bell’s has found favour […]
Creative digital agency, Milkman, has helped bring Lord of the Fries hip-hop roots to life in a series of art poster adverts, celebrating two of its favourite hip-hop artists, Kanye West and Kendrick Lamar, recreating their latest album covers with an LOTF vibe. DAMN Good Fries and The Life of Potato pay their respects to […]
Naked announced the launch of Naked Fruit, Nut & Veggie Bars, extending the brand beyond premium juices and smoothies for the first time. A category leader for many years, Naked is committed to giving everyone easy access to fruits and veggies in innovative forms. That’s why Naked is expanding its offerings, innovating and hitting on […]
Fans of the signature silky smooth taste of DOVE Chocolate will go “nuts” for the brand’s latest product innovation — DOVE Chocolate Covered Dusted Almonds and Cashews. To support the growing consumer trend of seeking a more balanced lifestyle in their food decisions, these delicious almonds and cashews are covered with DOVE Milk or Dark […]