The Black Farmer Lays New Egg Varieties

The Black Farmer Lays New Egg Varieties

The Black Farmer, the premium meat provider, has expanded his range of eggs with two new varieties, White and Protein Plus Eggs. To go alongside his Extra Rich Yolk Free Range Eggs, the White Egg variety is a nod to nostalgia, having been popular in the past. The Black Farmer is one of the first […]

Bacardi Taps Vijay Subramaniam to Lead Business in Asia Pacific, the Middle East & Africa

Bacardi Taps Vijay Subramaniam to Lead Business in Asia Pacific, the Middle East & Africa

Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced the internal promotion of Vijay S. Subramaniam, 49, to Managing Director – Asia Pacific, the Middle East & Africa (AMEA). Effective immediately, Subramaniam is responsible for leading commercial operations in the region for the company’s portfolio of premium spirits. In his new role, Subramaniam […]

Voicebox Gives SeaPak a ‘Chillaxing’ New Look

Voicebox Gives SeaPak a ‘Chillaxing’ New Look

Voicebox Creative, an established branding and packaging design agency, revealed its new packaging design for SeaPak Shrimp & Seafood Company, one of the US’ leading retail brand in the frozen specialty seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of allowing busy […]

Tech Firm Launches Idea Beer to Get Creative Juices Flowing

Tech Firm Launches Idea Beer to Get Creative Juices Flowing

A London-based tech company are hoping to inspire creativity in the workplace and innovation in the sector by launching their own limited edition ‘Idea Beer’. Sideways 6 is a Shoreditch-based tech firm helping large organisations to collect, manage and act on employee ideas, insight and feedback. Often called ‘idea management’ or ‘innovation management’, the aim […]

Martha Stewart and Jack in the Box Go to War in Super Bowl Ad

Martha Stewart and Jack in the Box Go to War in Super Bowl Ad

Jack in the Box has a new line of premium specialty sandwiches called the “Food Truck Series,” and it’s as good as anything Martha Stewart could cook up. That’s the premise of the fast-food chain’s 2018 regional Super Bowl campaign, via agency David&Goliath, in which its eponymous mascot battles the culinary queen in a rivalry […]

Loco Provides Stop-Motion Animations for wagamama’s #Veganuary Social and OOH Campaign

Loco Provides Stop-Motion Animations for wagamama’s #Veganuary Social and OOH Campaign

 Vegan and flexitarian dining trends are on the rise and food imagery remains ever-popular on Instagram and Facebook, so it was only natural that wagamama would promote their new vegan take-out menu on social and outdoor media. Just in time for #veganuary, Loco’s social media marketing videos advertise wagamama’s vegan menu as well as […]

Greggs to Host Romantic Valentine’s Candlelit Dining Experience

Greggs to Host Romantic Valentine’s Candlelit Dining Experience

This Valentine’s Day, food-on-the-go retailer Greggs has teamed up with OpenTable, the world’s leading restaurant booking service, to open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time. Selected shops will be transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras […]

Diet Coke’s First Super Bowl Ad in 21 Years Will Highlight Its New Flavors

Diet Coke’s First Super Bowl Ad in 21 Years Will Highlight Its New Flavors

At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today—a 30-second one starring actress Gillian Jacobs and a series of 15-second […]

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]

Young’s Seafood Launch Biggest Ever Multimedia Campaign

Young’s Seafood Launch Biggest Ever Multimedia Campaign

Young’s Seafood Limited, the UK’s leading fish and seafood company, is investing heavily in the Frozen fish category with its biggest ever advertising campaign. The £5 million pound campaign will lead with Gastro TV advertising and, in a first for Young’s, a six-month TV sponsorship on UKTV’s Drama channel. Young’s brand ambassador, Malcolm the Cat […]