KFC has a new celebrity wearing Colonel Sanders’ signature white suit and goatee—Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain’s new Smoky Mountain BBQ flavor. A 30-second version of the ad from Wieden + Kennedy in Portland will air during the Grammy Awards broadcast on CBS. McEntire replaces the ‘Value […]
Budweiser has been more known for its Clydesdales, puppies and frogs in its Super Bowl ads, but its new focus for this year’s big game features the brewer helping out storm victims with water. Since 1988, Bud’s Cartersville, Georgia brewery team has helped provide more than 79 million cans of water to cities across the […]
Natural Light is making a new appeal to cheap beer fans by offering some student debt relief. The Anheuser-Busch InBev economy brand will run a Super Bowl spot in 10 local markets to plug a new program in which it’s giving away $1 million to help people pay off student loans. Because this is marketing, […]
One of the best Pizza in Ireland just got better. Platform Pizza, rated number one by readers of The Irish Times, has launched an digital ordering and delivery service with the help of Preoday. The restaurant has a huge fan base which have rated it number one in Bray, Co. Wicklow on Trip Advisor, and previously voted it the […]
Cadbury is bringing an authentic, very purple newsagent’s shop to the heart of Soho for the first time ever. Kitted out with unique Cadbury newspapers, postcards, household items and more importantly, Cadbury Dairy Milk, the shop will be open to fans for four days from 25th-28th January. The very special Cadbury Glass and a Half […]
In the first week of January, V Energy – the energy drink known for being the ‘Massive Hit That Improves You A Bit’ – launched the ‘Wasteland with V‘ the Bit Better Fallout Mod via TKT Sydney. In other words, a series of ‘modifications’ for one of the highest selling games of all time […]
The repeal of Net Neutrality is a hot topic in America, but it can be difficult to understand. That’s why the Burger King brand is releasing an eye-opening video called Whopper Neutrality which replicates scenarios that show the potential effect of the repeal of Net Neutrality. The recent repeal of Net Neutrality means that internet […]
On the back of the newly launched branding for Cafédirect’s Single Origins and Blends ranges comes the revitalisation of their Organics range – grown without pesticides and with minimal environmental impact, allowing the flavours to develop naturally at their own pace. Like everything Cafédirect do, this range lives up to the ‘Ridiculously Good’ proposition developed by […]
Following the success of Pedigree SelfieSTIX – A specially designed clip that lets you attach a Pedigree DentaStix to the top of your smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the Pedigree SelfieSTIX […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand, the world’s top-selling ultra-premium tequila. The transaction, which is subject to customary closing conditions, follows the successful […]