To celebrate the inclusivity of tennis and as part of Nature Valley’s commitment to driving participation in tennis in Britain, the cereal bar brand and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd’s Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to […]
Christmas ads are usually epic affairs and usually either heartstring tugging stories or heart-warming glimpses of family togetherness. Mother London’s Christmas ad for KFC though is strikingly different. Firstly, there’s not even one strand of tinsel. No baubles. And no Santa Claus. There’s not really a set. The ad is shot in a gym. The ad […]
Mentos, the world’s number two candy brand, is celebrating World Hello Day on 21st November with an exciting campaign for its limited edition Say Hello mint and fruit rolls. Teaming up with popstar and Strictly Come Dancing competitor Aston Merrygold, the brand is driving footfall in-store to boost sales of the amusing candies that […]
KFC US and Wieden+Kennedy have come up with a novel way of escaping the never ending cycle of Black Friday emails and seasonal humble brags in the form of an ‘internet escape pod’. Designed to “comfortably fit four adults and a bucket of Kentucky Fried Chicken,” KFC hopes the internet escape pod is just what […]
Iris Worldwide has been chosen by Starbucks as creative agency for its EMEA region, following a competitive pitch involving an undisclosed number of agencies. The process was run through marketing intelligence provider Creativebrief. Iris will now support creative and execution for Starbucks across 41 markets, with new work expected to launch in 2018. Maria Sebastian, senior vice […]
Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans. For the first time ever, the new measurement – Bolt Rate – will record the players’ run speed between wickets during the […]
Pepsi Max has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to “Max” out their summer in 2017. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]
November 2nd was All Soul’s Day in The Philippines. A day when families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight. The deluge of families also means huge traffic in these areas. It becomes difficult to get out for food. And food […]
Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]
Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called Fashion Forward. The bot allowed users to order their preferred Pepsi beverage at the event and then notified them, when their drink was ready to be picked up. The innovation in this chatbot is the back end ordering system’s integration […]