In a global, real-time data-led campaign devised and executed by J. Walter Thompson Sydney, more than 40,000 Subway restaurants in more than 60 countries recently invited customers to join the Subway Live Feed to help fight hunger around the world. The Subway Live Feed concept, developed specifically to celebrate World Sandwich Day on Friday […]
Leo Burnett London has created a Christmas campaign for McDonald’s focused around the anticipation and excitement of Christmas, with work that builds on the magic in the air as everyone prepares for the big day. The creative is delivered through the lens of one little girl’s excitement for the arrival of Father Christmas’s reindeer, […]
Brewdog’s new beer campaign was designed to grab the attention of political leaders, in the hopes of making a statement about the importance of acknowledging climate change. The beer’s ingredients are made from components gathered from areas heavily impacted by climate change, such as using water sourced from the melting ice caps. The company boldly listed […]
Whitbread, one of the UK’s largest hotel, restaurant and coffee shop operator, has appointed Bonfire Creative Intelligence to create the branding for its newest pub restaurant brand Cookhouse & Pub. The Cookhouse & Pub brand aims to re-invent the pub dining experience, delivering the quality food and service of an informal, all-day casual restaurant, with […]
Kellogg Australia has launched the latest in its Unstoppable campaign for Nutri-Grain, telling the story of an IronMan taking on Australia’s most notorious wave, Ship Stern Bluff in Tasmania. Sydney content and sponsorship specialists Brand Faction have created an integrated campaign capturing the journey of Tasmanian three-time world champion Matt Bevilacqua’s quest to put his […]
On-demand delivery service Postmates revamped its app and introduced a service dedicated entirely to delivering groceries within in it. The updated Android and iOS app shows users the best restaurants around them upon opening the app, and the new Explore section adapts to the user’s location and time of day. Meanwhile, Postmates has launched its […]
On November 13th 2017, LOUIS XIII Cognac premiered “100 Years”- The Song We’ll Only Hear If We Care – a unique musical composition created by Pharrell Williams that will not be released until 2117. LOUIS XIII partnered with Pharrell on this innovative project due to a shared dedication to environmental issues. The original song is […]
Stoli Vodka, the original premium vodka, announced an update to its super-premium offering, Stoli Gold. First conceived as Stoli Cristal in 1989 to add a new dimension to the category, the expression name was changed a decade later as a nod to its final filtration stage through coils of gold thread. Stoli Gold’s redesign includes the bottle, label and production […]
This holiday season Tostitos, one of the flagship brands from PepsiCo’s Frito-Lay division, is calling on snackers to not only give thanks as they get together with loved ones, but to also give back, through a partnership with The Salvation Army. Tostitos will make a donation for every bag of its new Yellow Corn Bite […]
Design agency Pearlfisher is looking to take authentic Italian restaurant chain Zizzi, from high street icon to champion of ‘the social night in’ with a revolutionary new takeaway packaging system. Neither prescriptively Italian nor a fickle follower of the latest food trends, Zizzi – a brand defined by dynamism, inclusivity and charisma – has established […]