A new campaign for the Alternative Meat Co. (AMC) via Sydney PR/social agency Poem, has bit back against the idea that eating meat on Australia Day makes you more Australian. The Facebook video which pokes fun at early ‘Eat Lamb’ campaigns by Meat and Livestock Australia famously fronted by Sam Kekovich, highlights the increasing number […]
To celebrate Valentine’s day, Le chocolat des Français is offering a naughty trio illustrated by the artist Pieter Ceizer. Priced at 12€, The bundle includes one chocolate bar of dark 72% cocoa (90g) and two small chocolate bars of milk 42% cocoa (30g each). On the first bar, the famous question, whispered from New York […]
As part of the Christmas campaign for Coca-Cola, J. Walter Thompson Brazil created the ‘Thanks Box’, a reverse vending machine. Passersby could buy a Coke to send to whoever they wished and say a very special ‘thank you’ in a super personalised way. The operation is simple. You choose between one of three versions of […]
Carat APAC recently launched a content-led campaign for Mondelez International’s Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the “Heavenly Inspiration” campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts. The campaign was kick […]
Kellogg’s has ‘contemporised’ its Corn Flakes brand in a new £10m campaign that sees a five-year consumer marketing hiatus come to an end. The cereal maker has launched a nine-month TV and social media marketing campaign, featuring real consumers sharing how they eat a bowl of Kellogg’s Corn Flakes, be it with milk or even […]
In recognition that today’s working parents are increasingly running out of time to spend with their children, Wunderman, a leading global digital agency, has announced the launch of a new Christmas campaign, “Share a Magical Moment” for ConAgra Brands’ Peter Pan Peanut Butter. An iconic brand that has been loved by generations, the agency decided […]
Luxury cake shop and continental café, Patisserie Valerie, have launched a new whole gateau and individual slice which was designed by a customer. Branded the ‘Madame Valerie Gateau’, the new cake layers chocolate sponge and caramel cream and honeycomb pieces and is topped with white chocolate and salted caramel truffles and decorated with chocolate cigarettes. […]
Volvic, the popular water brand from Danone, is kicking off the New Year with a multichannel marketing campaign, Find Your Volcano. The campaign celebrates the brand’s volcanic heritage and inspires the British public to find their inner strength and achieve their goals in 2017. The activity will run from January through to March across the […]
Maxim’s MX, a chained fast food restaurant in Hong Kong, has revamped the classic dish by serving the boneless Hainan. To emphasize the extraordinary tender and silky texture and let all the gourmets in the city know about this hidden gem, Secret Tour Hong Kong created a campaign with local insight to grasp public attention. […]
Love your pizzas but hate cleaning up the mess? Domino’s UK has a convenient solution for you. The pizza chain has collaborated with fashion designer Charlotte Denn to create a stain-proof and comfortable onesie for your messy eating habits. Covered in a pizza print, you can express your love for pizzas while indulging in drinks […]