Strategic brand design agency Webb deVlam unveils a fresh new brand identity for leading rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the pre-cooked sector (and 30 years as the UK’s leading independent rice brand), it was decided that […]
Birds Eye Fish Fingers is launching an online film to show support for mums and dads around Britain to celebrate the sometimes-thankless parenting moments they face, and to stand with them in #Solidaritea. Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their […]
Savvy are pulling out all the stops at Imbibe Live 2017, bringing interactive technology specifically designed for retail to promote the relaunch of the Britvic Lifting Spirits range in the on trade. The technology dubbed ‘Perch’ unites physical products with digital content to create innovative engagement with shoppers. Perch acts as a dynamic product spotlight […]
Fuller’s craft lager brand, Frontier, revealed the details of its summer 2017 partnership with Time Out London, set up by media agency UM London. The new partnership combines Frontier’s core passion points of music, food and drink with Time Out’s status as the leading global media and entertainment brand that inspires and enables people to […]
UK based vegetable water brand, JF Rabbit, has unveiled a brand-new logo and packaging design across its range from June. The new look, by design house BrandOpus, is simple, on trend, and has been created to drive greater appeal with their core consumers of adults looking to achieve a healthier lifestyle. Ellen Munro, Creative Director […]
Richmond, the number one sausage brand from Kerry Foods, is returning to TV screens this summer in a heart-warming new campaign to celebrate its status as the UK’s favourite sausage. Created by Saatchi & Saatchi, the new advert puts a local hero at the heart of its story to demonstrate what it is like to […]
Global brand design consultancy, Elmwood helped Hovis position its new Lower Carb range to appeal to a new generation of health-conscious consumers. Hovis is a truly great British brand, with a heritage of over 130 years of baking and milling experience. As time has moved on, consumer attitudes towards bread have shifted. Increasingly, health-conscious consumers are cutting […]
French luxury Champagne house, Lanson, has launched a new campaign, called “Celebrating 40 years of Champions”. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years. The campaign, created by […]
Sky has unveiled Sky Street, its new food and beverage space designed by creative consultancy Sedley Place. Sky Street comprises of seven bespoke eateries, all housed within Sky’s latest edition to its Osterley media campus, Sky Central. The work follows Sedley Place’s design for a number of other restaurants in Sky offices in London and […]
Nichols PLC is spreading ‘Feel Goodness’ this summer with the launch of a major £2.2million above the line campaign for its best-selling adult soft drink, Feel Good Drinks. Alongside targeted online, PR, outdoor and broadcast activity, the brand is set to give away over 70,000 samples in cities across the UK from July to September. […]