The Weetabix Food Company, owners of one of Britain’s leading cereal brands, welcomed the news that it is to be acquired by Post Holdings, Inc., a consumer packaged goods holding company. The deal values Weetabix at £1.4 billion. The acquisition comes on the back of the growth in Weetabix’s UK market share for cereals and […]
The Macallan’s sixth Masters of Photography release, part of a limited edition series which showcases the mastery and art of both photography and whisky making, was unveiled on April 13. This edition marks a change in creative direction, with the master of visual ambiguity, Steven Klein, capturing and distilling a single moment in time through […]
The more we drink, the less sharp our decision-making becomes – that’s the message hidden inside wine bottles in a clever campaign by Y&R Russia and backed by Russia’s biggest wine distributor, Simple Wine. In ‘Don’t Reach the Bottom’, healthy drinking advice printed on bottles is revealed as wine is decanted. The agency has designed […]
Everything at Dole in 2017 is centred around the idea that fruit should be the focus of healthy snacking. The “My Energy” campaign, which was launched in 2015, is being continued by the company under the motto “100% Natural Snacking”. The objective is to push consumers to eat more fruit and to integrate fruit into […]
Three Olives, the premium flavoured vodka brand made with vodka imported from England, introduces “Find Otherness,” a new campaign celebrating those who believe a playful spirit of eccentricity makes life more exciting. The campaign launches across video, native and social platforms with a 30-second spot and five vignettes highlighting the stories of individuals who embrace new […]
In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]
Drinks design specialist Denomination has unveiled packaging and brand identity for Fazzoletto, a new wine from Piedmont-based wine co-operative Araldica. The challenger brand from Northern Italy has a unique contemporary wine style and is made using revolutionary winemaking techniques, which needed to be reflected in the design. Denomination developed a compelling brand story around the […]
Kahlúa, the original coffee liqueur, is proudly supporting UK Coffee Week. Taking place from the 10th–16th April, Kahlúa will be donating 10p from every Espresso Martini sold through venues involved with the week, to Project Waterfall. Currently outperforming the category with +18% value growth in the on-trade, Kahlúa is perfectly placed as this year’s official spirit […]
The leading brand of beers in Brazil, Skol has been reinforcing its commitment through a message of respect, with initiatives such as “Reposter“, in which eight illustrators were invited to redesign former Skol posters that objectified women. Now the branch launches SKOLORS, a special edition of cans with the various skin colours. In all, six […]
Hershey’s created a promotion that united two passions, chocolate and the internet. Using the “Open Your Mouth and Eat the Site” campaign, the brand launched a challenge for consumers using a site made with real chocolate pieces. The platform allows consumers who buy Hershey’s products to “eat” virtual pieces and receive an equivalent piece made […]