Costa Coffee has launched a new social marketing campaign using Snapchat’s innovative Snap Spectacles, giving an in-the-moment, first-person view from its talented in-store baristas. The new initiative from AnalogFolk will complement existing Snapchat content by immersing the audience in the world of Costa through a new perspective. With more than 50% of Snapchat’s daily new […]
Molson Coors UK is pleased to announce that as part of the partnership with Bavaria, Molson Coors will take over distribution of beers from the PALM Belgian Craft Brewers brewery group in the UK. This follows on from the long-term partnership agreement between Molson Coors and Bavaria finalised in July 2016, that gave Molson Coors […]
Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]
evian, the number one premium global water brand, has launched its new 750 ml sport cap with the help of its newest spokesperson, tennis superstar Madison Keys. Ideal for on-the-go hydration, the bottle is perfect for the active evian drinker, whether at home, in transit, at work or on the courts. Madison, evian’s first American […]
Pizza chains are constantly trying to one-up each other in innovative ways. Now in time for March Madness in the US, Pizza Hut has laid down the early marker with their new “Pie Tops,” a set of limited-edition high-tops that use geolocation to allow wearers to get pizza delivered to wherever they are. Just press a […]
Oddly enough, KFC’s new lifestyle blog may not be the right one to bookmark for your diet. The fast food chain recently invented a fake blogger, ‘Figgy Poppleton-Rice’, to launch an imaginary KFC Clean Eating Burger, and it seems as if most people are better off eating regular salads. Fancy a “Profu”, a 100% tofu […]
Grocery delivery firm Hello Fresh has unveiled its first physical retail experience, going from clicks to bricks in order to target hungry London commuters. Opening on March 1 for four weeks, the brand’s pop-up store in Old Street station will sell its recipe kits in the capital. The stunt was crafted for the five year-old brand […]
Over 1 in 3 Brits voted Chinese as their favourite type of takeaway, Indian came in second and Pizza third. According to a survey conducted by Paymentsense on 2000 people across the UK, more than a fifth of people order a takeaway once a week. The average amount spent on a takeaway is £9.75 so […]
Strategic brand design agency BrandOpus has worked with family favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen […]
Entries for the USBG Most Imaginative Bartender Competition presented by Bombay Sapphire gin will open on March 15, 2017. This marks the 11th year that Bombay Sapphire has presented this competition. In fact, Bombay Sapphire believes that bartenders are artists. And in 2016, to support the 10th anniversary of this competition, they brought bartending and […]