Eight Partnership HK Designs Bakery Concept in Japan Around the Traditional French Boulangerie

Eight Partnership HK Designs Bakery Concept in Japan Around the Traditional French Boulangerie

Eight Partnership Hong Kong has unveiled a new café bakery concept in the northern Japanese ski resort town of Niseko. Located at the heart of the village, Koko is a modern take on the traditional French boulangerie, infused with a Japanese aesthetic. Eight developed the concept and creative direction for the visual identity and the […]

McDonald’s Promotes ‘Too Good to Share’ Chicken Selects Offering with Dedicated Campaign

McDonald’s Promotes ‘Too Good to Share’ Chicken Selects Offering with Dedicated Campaign

McDonald’s has created a campaign specifically for its Chicken Selects offering, which runs across cinema, TV, Out-of-Home (OOH), press, social and online from Christmas Eve, across the UK and the Republic of Ireland. This is the first time that Chicken Selects has received above-the-line (ATL) support since its launch in 2007 and furthermore, that a […]

Have a Merry Sproutmas with the World’s First Sprout-Powered Musical Instrument

Have a Merry Sproutmas with the World’s First Sprout-Powered Musical Instrument

They’ve always polarised opinion at Christmas – but now everyone can celebrate the humble Brussels sprout with the world’s first online sprout-powered musical instrument. The Sproutboard BS -1.1 is a fun, free online game where you can rattle out some Yuletide songs to feast your ears on and delight family and friends this festive season. […]

Tillamook and 72andSunny Turn the Empty Plate Emoji into Real Food Donations

Tillamook and 72andSunny Turn the Empty Plate Emoji into Real Food Donations

To help feed families this holiday season, Tillamook and 72andSunny are turning the empty plate emoji into real food donations through a social-media food drive. Starting from Sunday December 18, people who post the empty plate emoji, along with the #RealFoodSunday hashtag, will provide 50 meals to kids through national nonprofit No Kid Hungry. By […]

Coca-Cola Delivers ‘A Perfect Serve’ in Newly Launched Summer Campaign by Emotive

Coca-Cola Delivers ‘A Perfect Serve’ in Newly Launched Summer Campaign by Emotive

Coca-Cola South Pacific has announced details of the fresh, surprising and visually inspiring creative content at the heart of its new ‘Summer Classic’ campaign via Emotive. The campaign aims to drive reappraisal, build brand love and increase sales amongst young adults during the holiday season by enhancing the enjoyment and experience of drinking an icy-cold […]

Blink Digital Takes the Sleuth Approach to Unlock KFC’s New Product from the US in India

Blink Digital Takes the Sleuth Approach to Unlock KFC’s New Product from the US in India

Digital agency Blink Digital has devised a fun yet innovative route for launching KFC’s latest product from America in India. By creating a microsite the agency took gamification to the next level by asking participants to unlock the biggest secret to discover KFC’s latest product launch! The objective behind creating the microsite was to enable […]

Nescafé China Promotes ‘Real Connections’ with Smartphone Case & Smart Watch App

Nescafé China Promotes ‘Real Connections’ with Smartphone Case & Smart Watch App

Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]

Big Easy Strikes Partnership with Deliveroo

Big Easy Strikes Partnership with Deliveroo

Deliveroo, the on-demand delivery service is now offering customers the chance to order from all of Big Easy’s restaurants in London. Customers can now order the renowned menu from Chelsea and Covent Garden, and Canary Wharf from the 28th December, with orders guaranteed to arrive within 30 minutes. Through the partnership, Big Easy will offer […]