The UK’s newest independent frozen yoghurt parlour, The Sloane Bros Frozen Yoghurt Co., has announced that they are launching their distinctly British froyo brand nationally in early 2017 and globally in 2018. Off the back of the success of their initial Brick Lane store, which has attracted local press and celebrities alike, and their shopping […]
KFC is reviewing its UK advertising account, which has been held by Bartle Bogle Hegarty for 15 years. The fast-food brand is also reviewing part of its consumer PR business, currently held by Freuds. A shortlist of potential agencies is currently being drawn up with the assistance of AAR with the results of both reviews […]
The beginning of the year is time to reset, start anew and obviously, get ready for the Super Bowl in February! While everyone is debating about what team will reign victorious in 2017, Johnsonville is focusing on making its sausage the most snacked-on snack at Big Game parties. To do so, they couldn’t just push out […]
Two American icons are converging as Jim Beam Bourbon and the 2016 World Series Champion Chicago Cubs have signed a multi-year Legacy Partnership beginning in 2017. In the history-making pairing, the Cubs have named Chicago-based Beam Suntory, the world’s third largest premium spirits company, as the Official Spirits Partner of the Chicago Cubs and Wrigley Field. The […]
McDonald’s Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal. A dozen of the fast-food chain’s most popular sandwiches will battle it out to become “the number one burger in Japan.” The 12 items will be divided into […]
One of the world’s most eminent marketers, Dana Anderson, Senior Vice President and Chief Marketing Officer of Mondelēz International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to “think ahead in a fearless manner”. Dana Anderson explained that this attitude was essential, given the pace […]
A new campaign for the Alternative Meat Co. (AMC) via Sydney PR/social agency Poem, has bit back against the idea that eating meat on Australia Day makes you more Australian. The Facebook video which pokes fun at early ‘Eat Lamb’ campaigns by Meat and Livestock Australia famously fronted by Sam Kekovich, highlights the increasing number […]
To celebrate Valentine’s day, Le chocolat des Français is offering a naughty trio illustrated by the artist Pieter Ceizer. Priced at 12€, The bundle includes one chocolate bar of dark 72% cocoa (90g) and two small chocolate bars of milk 42% cocoa (30g each). On the first bar, the famous question, whispered from New York […]
As part of the Christmas campaign for Coca-Cola, J. Walter Thompson Brazil created the ‘Thanks Box’, a reverse vending machine. Passersby could buy a Coke to send to whoever they wished and say a very special ‘thank you’ in a super personalised way. The operation is simple. You choose between one of three versions of […]
Carat APAC recently launched a content-led campaign for Mondelez International’s Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the “Heavenly Inspiration” campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts. The campaign was kick […]