It’s not often that a brand inspires a meme: let alone one it can actually get involved in and reaches 1.2m Facebook users. Yet that’s exactly what happened when Sainsbury’s released its new range of vegan cheese. With their vegan customers busy jumping for joy, one lady took particular exception to the brand’s use of […]
Dairy Farmers of Canada launched a new campaign unveiling the latest innovation in milk drinking, The Milk Glass, which takes an incredibly popular idea – the glass – and refines it further. Competing in a category, which sees a proliferation of new product options and beverage innovation each year, milk is often forgotten as a […]
October 5 sees the launch of Taste Mode, the latest in-depth investigation into the future of food and drink from Pearlfisher Futures, the agency’s insight and innovation studio. 2016 Taste Mode Futures – and its accompanying series of global launch events – will present the key cultural, category and consumer strategic insights and actions needed to […]
BBC Good Food’s annual survey is out and looks at all manner of things to do with what Britons eat, how they eat and how much they eat. From how much meat Britons eat, how many times a week they eat fast food, to their favourite meals, the growing obsession with taking pics of food and posting it to social […]
People think they need to travel thousands of miles for an authentic Italian meal, but the secret is just as much about how you eat, as what you eat. In 2016, Bertolli is encouraging Americans to “Mangia” – in other words – eat like Italians do – especially during National Pasta Month this October in […]
Hungry for a culinary adventure? There is a whole menu of reasons your next stop should be the Capital Region of the USA… Take the foodies’ tour of Washington DC, Maryland and Virginia with travel presenter Ashley House, as he samples the best food in the region. Washington DC, Maryland and Virginia are brimming with […]
The makers of Smirnoff Vodka announced that Smirnoff Sound Collective, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, have partnered with Toronto Artists – Zeds Dead on a new documentary titled, “LEAP” (above) which released on October 3rd, 2016. Dylan Mamid (aka DC) and Zachary Rapp-Rovan (aka […]
Copacino+Fujikado launched a new branded content series for decorated Northwest winery Columbia Crest, part of Ste. Michelle Wine Estates. “Juan & Juan On Wine” consists of six videos celebrating the passion and dedication of the people who produce some of the most acclaimed wines in the world. The series is supported by paid social advertising across […]
Even oatmeal is going digital. To show that Quaker’s oats are used to make more than just oatmeal, the PepsiCo-owned brand is launching a campaign as part of a month-long effort the brand is dubbing ‘Oatober.’ Starting October 2016, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies […]
Nutritional milk drink NRICH has signed a sponsorship deal with Championship Football Club Queens Park Rangers to become ‘Performance Partner for QPR’ this season. The deal, which covers the club’s 2016/17 season, includes a range of high impact marketing initiatives including LED pitch side banner advertising, player and fan engagement and a raft of joint […]