Discover The “Whisky Confidential” Campaign By LABEL 5

Discover The “Whisky Confidential” Campaign By LABEL 5

Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “Whisky Confidential”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015. With its videos, LABEL 5 invites […]

YUP! Hires The Onion To Do Nothing

YUP! Hires The Onion To Do Nothing

New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign. The partnership is changing the conversation on chocolate milk as YUP! is positioning itself as a satisfying reward for young adults and teens, a break from their otherwise hectic […]

Jarlsberg Cheese Calls on Foodies to Imagine an ‘Impossible’ Sandwich

Jarlsberg Cheese Calls on Foodies to Imagine an ‘Impossible’ Sandwich

Jarlsberg, the world renowned Norwegian cheese calls on foodies across Europe, North America and Australasia to imagine their most ‘impossible’ sandwich requests. The campaign, entitled, “Make a Sandwish” asks fans to submit their dish to jarlsberg.com/sandwish, where the top nine suggestions will be brought to life by celebrity chef, Ben Bayly. One lucky winner will […]

Bacardí Gran Reserva Stirs It Up With Chef Ari Taymor

Bacardí Gran Reserva Stirs It Up With Chef Ari Taymor

Bacardí Gran Reserva announces an exciting collaboration with critically-acclaimed Chef Ari Taymor. The Los Angeles-based chef adapted his culinary skills to the mixology world and created custom cocktails using Bacardí Gran Reserva rums to be served as the official cocktails of the James Beard Foundation Taste America, where the rums currently serve as a participating […]

Smirnoff Hits the Road to Launch the Next Exclusively for Everybody Campaign

Smirnoff Hits the Road to Launch the Next Exclusively for Everybody Campaign

Smirnoff vodka returns with the second iteration of the Exclusively for Everybody campaign to celebrate the idea that good times are more fun when everyone is included. In the next Exclusively for Everybody campaign, actors and comedians, T.J. Miller and Thomas Middleditch, journeyed an epic 3,098-miles from Los Angeles to New York Comic Con in […]

Zizzi Betting On Mobile Gamification To Drive Engagement

Zizzi Betting On Mobile Gamification To Drive Engagement

Italian restaurant chain Zizzi is enjoying the benefits of a campaign that combines mobile, social and gamification after seeing consumer email click throughs increase three fold. As part of Zizzi’s wider three-year ‘Zizzi Tackles Cancer’ campaign to raise £1m for Cancer Research UK, the gaming push launched on 1 September and uses technology from 3radical […]