Supermodel and actress Rosie Huntington-Whiteley and Coca‑Cola celebrated the launch of Coca‑Cola Life, a brand new lower-calorie cola which is sweetened from natural sources, and contains a third less sugar and a third fewer calories than regular cola. Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, Coca‑Cola Life contains 89 calories per […]
Vodka brand Grey Goose has teamed up with branding agency Ragged Edge to create the “world’s most intimate martini bar,” which is “hidden” inside a gorgeous vintage Citroen van. Big enough for only two guests, this lovely traveling bar is decked out luxuriously in marble, leather, bronze and other fine materials—the lucky guests would be […]
Johnnie Walker, one of the world’s leading Scotch Whisky, announced a new partnership with the Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact. The announcement of the new multi-year arrangement, which also sees Johnnie Walker become the Official Whisky […]
Best of British Beer has created an advent calendar with a difference for this Christmas – instead of chocolates behind the doors, there are bottles of beer! The limited edition ‘calendar’ comprises a 105cm high, 40cm wide cardboard tree and star, 24 330 ml bottles, a special 500 ml treat for Christmas Day, serving suggestions […]
VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a “ready to drink” cocktail, announced that supermodel Alessandra Ambrosio has signed on to be the official spokesperson for the brand. In her role as VO|CO spokesperson, Ambrosia will be featured in the company’s advertising campaign, marketing and social communications. “We […]
Thorntons is to launch two block tablet bars into the competitive UK chocolate market in October, in a move that it claims heralds an “exciting new phase” in the brand’s development. The chocolate brand is adding two 100g bars, Fudge Chocolate Bar and Special Toffee Milk Chocolate – to tap into the £3.9bn chocolate market […]
Coca-Cola Great Britain and London Eye owner Merlin Entertainments have agreed a new commercial tie-up, which will see the drinks giant become the new sponsor of the attraction. The deal includes full naming rights, and the announcement on September 16, will see the attraction turn red to mark the new partnership. “We are delighted to […]
On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo – Nights by Absolut – with a global series of events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Launching in New York City last weekend, multi-platinum, Grammy winning producer and artist Zedd joined artists Vita […]
Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait. Coors Light has linked with Lastminute.com to offer amazing instant win experience prizes including indoor snowboarding, tandem bungee jumping, ice climbing and indoor skydiving. With […]
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the brand’s Transform Today credo – with a global series of adrenaline-inducing events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Beginning in Brooklyn, New York, Nights by Absolut will seek to embody the spirit of […]